Diane elevated the "Just do it" notion before the shoe brand. Why limit unknowable results, she implies, with Obama-like, risk-averse "pragmatism," or entrenched group cautiousness, when you've got Wilson's full-throated impulsiveness, inspiration, and fearless nonchalance on your side? From "Diary of an Eco-Outlaw:"
I can truthfully say that I've never planned a single action that I was in charge of. I've never thought of the outcome or the ending. My actions were not outcome driven. That's not what propelled me. It was the urgency of the moment affecting my heart. I didn't care if there was no hope. I didn't care if no one was with me. I didn't care if what I did would end there that day. I could be on the losing side. I could go to jail.
Wilson amplifies John Lennon's quip, "Life is what happens while you're busy making other plans," for she disowns planning, beyond scheduling the next cunning expose of corporate wickedness. And by any standards, Diane's career achievement is impressive, awarding her highest honors in the nation's demanding, sh*t-disturbing sweepstakes. She shows how much one, non-ideological woman can do without initial fame, private angels or fortune, fancy friends in high office, or big alliances with well-heeled NGOs. Just do it.
Her blend -- sacrifice, risk-taking, trusting herself, and widening horizons (now anti-war) -- identifies a true western maverick, literally an "unbranded calf." In fact, the term celebrates the independent, progressive Texas family of that name. There's nothing rightwing or authoritarian about mavericks, au contraire, boldly battling both the status quo and status holders. True political mavericks like Diane insist those hell-bent on making money must not then negligently unmake the earth: thus, no industry is above federal clean air and water laws, nor has the right to inflict cancer with its paycheck, nor devastation on treasured community resources. Is this logic too hard for chemical companies -- and public officials -- or what?
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