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Starbucks at 40: Java Juggernaut Branches Out

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Starbucks, the java joint that sold America on grande-sized drinks while imprinting a venti-sized stamp on our national psyche, turns 40 this month. The world's largest coffee chain -- 17,000 locations in 55 countries -- made almost $11 billion last year by coaxing some 60 million customers a week to feel momentarily indulgent over a warm brew and a crumbly nosh.

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I found the CEO's final comment quite astounding. by M. Wizard on Saturday, Mar 26, 2011 at 4:35:18 PM