| You have probably read many times that the Common Core standards are not related in any way to the federal Department of Education. Don't believe it. Reader Laura H. Chapman investigated the marketing campaign paid for by the U.S. Department of Education: "Federal policies are so alien to the educational thought and practice that USDE has funded a full-scale marketing program in an effort to secure compliance with these measures. The sophistication of the marketing campaign is suggested by one of the largest subcontracts-- $6.3 million to Education First. The founding partner is Jennifer Vranek, a former advocacy expert with the Bill and Melinda Gates Foundation. She and others working for Education First helped a number of states apply for the RttT competition. They have fashioned PR campaigns for the Common Core State Standards in many states. "Engaging Educators then packs about 30 communication strategies, all portrayed as "knowledge development," into four paragraphs about "message delivery options." These include "op-eds, letters to the editor, blast messages, social media, press releases," and regular in-house techniques (p. 4). RSN writers emphasize the need to "Get the Language Right," meaning that messaging should focus on improving student learning (p. 6). "Among the other suggested techniques for messaging are.... |
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