Credibility is critical to your campaign. It's the single most important element of effective communication. You must be credible in the minds of normal people for them to even consider voting for you. That's common sense. What's not common sense ? and what's often misunderstood by candidates ? is what credibility really means to normal people.

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Credibility is critical to your campaign. It's the single most important element of effective communication. You must be credible in the minds of normal people for them to even consider voting for you. That's common sense. What's not common sense ? and what's often misunderstood by candidates ? is what credibility really means to normal people.

Authors Website: http://www.newsforpublicofficials.com/

Authors Bio:
Called a "Patriot" by some and "One Angry Texan" by others, Mr. Bloys publishes News for Public Officials (and the people they serve).

A leading public records security expert, his research and comments have appeared in The New York Times, Computer World, USA Today, InterGov World, and hundreds of newspapers across the country.