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November 30, 2008

The Media Auto Know Better: Fueling the Anti-Union Fires

By Walter Brasch

A large number of mass media pundits, columnists, and bloviators are looking at the "Why" behind the economic problems. Unfortunately, they are looking at the workers and their unions as the problem, instead of looking at the managers who caused the problem.

::::::::

 by Walter Brasch 

My local newspaper editor, as he does regularly, once again attacked unions as the problem in America. This is the same editor who once said "all the laziest goof-offs and goldbricks in the newsroom" where he began his career were union officials—and that the unionized New York Times editorial writers are nothing more than "limousine liberals."

For this most recent attack, two days after Thanksgiving, he combined the economy with what he believes are greedy unions.

"[L]abor unions and their leaders are  . . . distorting the truth about the American workplace," wrote the editor. First he set up Andy Stern, president of the Service Employees International Union, who said that "Tens of millions of Americans are working harder than ever just to stay afloat. The latest Census Bureau report shows that wages are dropping and more people lack health insurance . . . a greater percentage of the economy is going to profits than to wages."

Then, he cut apart Stern's statement by gleefully citing data from the pro-business pro-management U.S. Chamber of Commerce. The Chamber said that wages, adjusted for inflation, for workers rose 30 percent from 1967 to 2007. Now, 30 percent seems good—unless you do the math. That's about three-quarters of one percent per year, far less than any executive compensation. The editor then added in about 30 percent for benefits. Of course, these benefits also include federally-mandated deductions, like social security, Medicare, and unemployment taxes.

As an afterthought, the editor claimed the "poverty rate dropped from 22.4 percent in 1959 to 12.5 percent in 2007," mysteriously trying to connect a reduced poverty level with reduced union influence. What he didn't point out was that 1959 was a recession year, and that between 2000 and 2007, according to the Census Bureau, the poverty rate actually increased from 11.3 percent to 12.5 percent. About 37.3 million Americans are living below the federal poverty level; about 40 percent of all Americans fell beneath the poverty line at least once in the past decade.

Sounding the alarm, the editor tied together Democrats and unions. "[T]he plight of the American worker will grow more dire in the new year, as Democrats push to pass their legislation. . . . The danger is that their union-friendly legislation will hurt rather than help the American economy." To wrap everything up, the editor of a newspaper with the median circulation of all dailies in America concluded by asking his readers to "consider the current state of the once mighty American auto industry, and ask yourself: What role did the powerful United Auto Workers play in its downfall?"

It's the workers—and those pesky liberal Democrats—who the editor blames for America's economic crises. Unfortunately, this editor isn't alone in his contempt for the workers.

Dozens of columnists and TV pundits spread the myth that the average auto worker at General Motors, Ford, and Chrysler earns $70 an hour—about $146,000 a year. That figure, supplied by executives at the Big Three, reflects every cost associated with labor, including "legacy costs," which are are costs of pensions and health benefits for retired workers. Thus, the automakers added up every conceivable cost and divided it by hours worked (pensioners, of course, don't work) to get the inflated numbers. The reality is that the average UAW member earns about $28 an hour, about $58,000 a year, according to the impartial Center for Automotive Research. What the news media fail to report is that the UAW made significant concessions over the years, including wage cut-backs at Chrysler and a 2007 contract for all three auto makers that created a "second tier" wage level of $14.50–$16.23 per hour ($30,160–$33,758 per year, still below U.S. average wage of $40.405, according to the Census Bureau), reduced benefits, and a retirement plan now administered by the UAW not the Big Three.

Others who attack organized labor claim that UAW worker earn far more an hour than their counterparts at non-American non-unionized auto manufacturers in the U.S., and that's a reason why the Big Three are failing. However, the reality is that the average wage at the international automakers is estimated at $24–$25 an hour, less than a $3 differential an hour for UAW first tier workers, according to Jonathan Cohn in The New Republic. Even the most casual observer understands that it costs more to live in the Detroit area than the rural areas where foreign auto makers established their plants.

In contrast to the concessions given up by the workers, Big Three executives still earn multi-million dollar incomes. Alan Mulally at Ford earned $2 million last year, plus additional compensation totaling about $21.7 million, according to the Securities and Exchange Commission. Ford lost $2.72 billion last year. At GM, Rick Wagoner earned $15.7 million last year, according to the Wall Street Journal, while his company lost $38.7 billion. Chrysler's Robert Nardelli earned $1 in salary last year, but has significant compensation package that is not publicly disclosed. Chrysler lost about $2.9 billion last year.

But, much of the media and the American public still blame workers and liberal Democrats who are favorable to the union movement for the economic crisis that led the Big Three to rev up their corporate jets and descend upon Congress to beg for a $25 billion taxpayer-funded bailout.

Are the workers and those liberal Democrats to blame for car sales being down 45 percent in October for GM, 35 percent for Chrysler, and 30 percent for Ford from a year ago?

Are they to blame for the auto industry going for the quick profit by pushing gas-guzzling minivans, SUVs, and trucks, while foreign automakers began looking at more energy-efficient cars?

Are they to blame that demand for autos has fallen off because Americans were unable to get financing in an economic crisis caused by greed of investment companies, banks, and almost every corporation that issues public stock?

Are they to blame for the auto industry executives opposing public transportation and alternative energy cars?

Are they to blame for auto executives being wrong about just about everything and for spending too much on everything from golf club memberships to  private jets?

Are they to blame for the 100,000 factory layoffs in the past three years that also meant more work and no pay increases for every remaining factory worker?

Are they to blame for the auto industry outsourcing its work to countries where labor is paid pennies an hour—and then reaping huge profits by downsizing America's workforce?

Are the workers and liberals to blame for the auto industry cutting health care and retirement benefits in order to maximize profits?  

Finally, are the workers and those liberal Democrats to blame because Big Three executives failed to understand that they needed to cut corporate costs when maximizing profits so they could reduce their losses during a Recession—or for when their own bad business judgments would cause a catastrophic melt-down?

It may be in the best self-interest of non-unionized media to perpetuate the myth that the economic problems of America are because of the worker. However, such sloppy and inaccurate reporting isn't in the best interest of the people.

[Dr. Brasch is the author of the recently-published Sinking the Ship of State: The Presidency of George W. Bush, available at amazon.com, bn.com, and numerous independent and chain stores. He is professor of journalism at Bloomsburg University. You may contact him through his website, www.walterbrasch.com or by e-mail at brasch@bloomu.edu]



Authors Website: http://www.walterbrasch.com

Authors Bio:

Walter Brasch is an award-winning journalist and professor of journalism emeritus. His current books are Before the First Snow: Stories from the Revolution , America's Unpatriotic Acts: The Federal Government's Violation of Constitutional and Civil Rights, and 'Unacceptable': The Federal response to Hurricane Katrina, available at amazon.com, borders.com and most major on-line bookstores. BEFORE THE FIRST SNOW is also available at www.greeleyandstone.com (20 discount)

Walter Brasch, a deeply valued Senior Editor at OpEdNews passed from this world on February 9, 2017, age 71, his obituary follows:

Walter M. Brasch, Ph.D., age 71, of 2460 Second Street, Bloomsburg (Espy), died Thursday, Feb. 9, 2017, at Geisinger Medical Center, Danville surrounded by his family.

He was an award-winning former newspaper reporter and editor in California, Iowa, Indiana, and Ohio; professor emeritus of mass communications and journalism at Bloomsburg University; and an award-winning social issues journalist and book author.

Walter was born March 2, 1945, in San Diego, the son of Milton Brasch and Helen (Haskin) Brasch and was a 34 year resident of Espy.

In his early years he was a writer-producer for multimedia and film companies in California, and a copywriter and political analyst for advertising and public relations companies. For five years during the late 1990s, he was the media and social issues commentator for United Broadcasting Network. He was also the author of a syndicated newspaper column since 1992 and the creative vice-president of Scripts Destitute of Phoenix.

Dr. Brasch was a member of the Local Emergency Planning Committee and was active in the Columbia County Emergency Management Agency. He was vice-president of the Central Susquehanna chapter of the ACLU, vice-president and co-founder of the Northeast Pennsylvania Homeless Alliance, a member of the board of the Keystone Beacon Community for healthcare coordination, and was active in numerous social causes. He was co-founder with his wife Rosemary Brasch of The Oasis, a biweekly newsletter for families and friends of personnel stationed in the Persian Gulf. Later, during Operation Iraqi Freedom, they published The Oasis 2, for families of persons in combat zones. They were supported by the Bloomsburg Chapter, America Red Cross and Geisinger Medical Center, Danville.

He was the author of 20 books, most which fuse historical and contemporary social issues. Among his books are Black English and the Mass Media (1981); Forerunners of Revolution: Muckrakers and the American Social Conscience (1991); With Just Cause: The Unionization of the American Journalist (1991); Sex and the Single Beer Can: Probing the Media and American Culture (1997); Brer Rabbit, Uncle Remus, and the 'Cornfield Journalist': The Tale of Joel Chandler Harris (2000); The Joy of Sax: America During the Bill Clinton Era (2001); Unacceptable: The federal Response to Hurricane Katrina (2005); America's Unpatriotic Acts: The Federal Government's Violation of Constitutional and Civil Rights (2006); Sinking the Ship of State: The Presidency of George W. Bush (2007);  and Before the First Snow (2011). He was co-author of The Press and the State (1986), awarded Outstanding Academic Book distinction by Choice magazine, published by the American Library Association.

His last book is Fracking America: Sacrificing Health and the Environment for Short-Term Economic Benefit (2015), a critically-acclaimed novel that looks at what happens when government and energy companies form a symbiotic relationship, using "cheaper, cleaner" fuel and the lure of jobs in a depressed economy but at the expense of significant health and environmental impact.

During the past two decades, he won more than 150 regional and national media awards from the National Society of Newspaper Columnists, Society of Professional Journalists, National Federation of Press Women, USA Book News, Independent Book Publishing Professionals Group, Pennsylvania Press Club, Pennsylvania Women's Press Association, Pennsylvania Associated Press Broadcasters Association, Penn-writers, International Association of Business Communicators, Pacific Coast Press Club, and Press Club of Southern California. He was recognized in 2012 by the Pennsylvania Press Club with the Communicator of Achievement award for lifetime achievement in journalism and public service.

He was an Eagle Scout; co-recipient of the Civil Liberties Award of the American Civil Liberties Union, 1996; and was honored by San Diego State University as a Points of Excellence winner in 1997. In 2000, he received the Herb Caen Memorial Award of the National Society of Newspaper Columnists. For the Pennsylvania Humanities Council he was twice named a Commonwealth speaker. He also received the meritorious achievement medal of the U.S. Coast Guard.

At Bloomsburg University, he earned the Creative Arts Award, the Creative Teaching Award, and was named an Outstanding Student Advisor. He received the first annual Dean's Salute to Excellence in 2002, a second award in 2007, and the Maroon and Gold Quill Award for nonfiction. He was the 2004 recipient of the Martin Luther King Jr. Humanitarian Service Award. For 22 years, he was Editor-In-Chief of the awarding-winning Spectrum Magazine, part of the journalism program of the Department of Mass Communications, Bloomsburg University until his retirement in 2010.  The community magazine was published twice a year by students for residents of Columbia and Montour counties in northeastern Pennsylvania and one of the few to be inducted into the national Associated Collegiate Press hall of fame. The magazine was also a consistent award winner in competition sponsored by the Society of Professional Journalists, Columbia Scholastic Press Association, and the American Scholastic Press Association. He primarily taught magazine editing and production, public affairs reporting, feature writing, newspaper editing; every Fall, he taught a 250-student section on mass communications and the popular arts.

 Dr. Brasch was co founder of the qualitative studies division of the Association for Education in Journalism, president of the Keystone State professional chapter and for three years deputy regional director of the Society of Professional Journalists, from which he received the Director's Award and the National Freedom of Information Award. He was president of the Pennsylvania Press Club, vice-president of the Pennsylvania Women's Press Association, and founding coordinator of Pennsylvania Journalism Educators. He was a featured columnist for Liberal Opinion Week, senior correspondent for the American Reporter, senior editor for OpEdNews, and an editorial board member of Journalism History and the Journal of Media Law and Ethics.

He was a member of the National Society of Newspaper Columnists, Author's Guild, National Writers Union (UAW/AFL-CIO), The Newspaper Guild (CWA/AFL-CIO), and the Society of Environmental Journalists. He was a life member of the service fraternity Alpha Phi Omega, and was indicted into the national scholarship honor societies Phi Kappa Phi (general scholarship), Kappa Tau Alpha (journalism), Pi Gamma Mu (social sciences), and Kappa Tau Alpha (sociology.) He is listed in Who's Who in America, Who's Who in the East, Contemporary Authors, Who's Who in the Media and Who's Who in Education. Dr. Brasch earned an A.B. in sociology from San Diego State College, an M.A. in journalism from Ball State University, and a Ph.D. in mass communication/journalism, with a cognate area in both American government/public policy and language and culture studies, from The Ohio State University.

He is survived by his wife of 34 years, the former Rosemary Renn the most wonderful thing that happened in his life and whom he loved very much; two sons, Jeffery Gerber, Phoenix AZ and Matthew Gerber and his wife, Laurel  (Neyhard)  of Bloomsburg, a sister, Corey Brasch of Sacramento, Calif; a niece, Terri Pearson-Fuchs, Calif, numerous cousins; and his beloved dogs Cabot and Remy.

Funeral services will be held on Wednesday, at 2:00 p.m. at the Dean W. Kriner Inc. Funeral Home & Cremation Service,  325 Market St., Bloomsburg with family friend, Nathaniel Mitchell officiating. Interment in Elan Memorial Park, Lime Ridge.

Friends may call at the funeral home on Tuesday from 6 - 8 p.m. or Wednesday from 1-2 p.m.

In lieu of flowers, donations may be sent to the Walter M. Brasch Scholarship Fund,

c/o First Keystone Community Bank, 2301 Columbia Blvd, Bloomsburg, PA 17815 or to

Mostly Mutts, 284 Little Mountain Rd., Sunbury, PA 17801

 


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