From seven billion people in the world, People magazine's New York college-educated editors could find only 100 of the world's most beautiful people. And, here's the surprise--get ready for it--they;re rich American celebrities,

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            From a pool of about seven billion, those hard-working geniuses at People magazine have managed to find the hundred most beautiful people in the whole wide world. And—get ready for the surprise—almost every one of those beautiful people are rich American celebrities.
 
            For almost two decades, People’s editors believe they have been given the divine right to anoint who they believe to be the most beautiful people on the planet. The ethnocentric celebrity-fawning People editors are so secure in their self-imposed knowledge that they don’t even tell us what criteria they used to make their determinations. Not even an “editor’s note,” common in most magazines.
 
            For the first few years, People etched their version of reality into our minds by attaching cutesy capsulated biographies to full page color pictures of the most beautiful. This year, the writing is minimal, the design is almost to the level that a good college journalism or graphics arts student could create and, except for a few full page and two-page spreads, most pictures are no bigger than thumbnail size.
 
            Leading off the 69-page special section is actress Kate Hudson. Advance stories about her selection appeared in just about every American newspaper and major website, all of which think stories about celebrities are more important than stories about the recession. Also on the list are Taylor Swift, Miley Cyrus, Ashton Kutcher, and Norah Jones. The seven member cast of TV’s “Gossip Girl” made the list. “Onscreen,” People told us, “they are gorgeous, scheming, backstabbing high schoolers.” Just what America needs. More future business executives and politicians.
 
            The first few years, when the magazine editors could find only 50 beautiful people, there was a fairly even split between men and women. This year, about 90 percent are women. Except for six athletes (three men and three women), the rest are actors, singers, dancers, and models.
 
            Three years after the first list came out, People recognized the elderly. Of course, the elderly were Paul Newman, Faye Dunaway, and Barbara Babcock. This year, there’s a special color spread deep in the magazine on pages 174–175 for 40 celebrities, 10 in each of the categories of 20s, 30s, 40s, and 50s.
 
            People once selected size 5-foot-11 size14 model Emme as a beautiful person. It championed her as representative of the “burgeoning large-size modeling industry.” Of course, these vacuous editors have no idea that a size 14 isn’t large—it is the average size of American women. This year, the only large size models are in full page ads for Jenny Craig diets and Curvation underwear, which declared, “Style starts with the Side Shaper Underwire bra and shaping panty.”
 
            Teachers, social workers, and medical researchers, no matter how beautiful, didn’t make this year’s cut. But, they shouldn’t worry about it. Neither did Miss America, Miss USA, Miss World, Mr. Universe, or, for that matter, Miss Crustacean, Ocean City, New Jersey’s, salty tribute to hermit crabs, and a spoof of the beauty contest that once inhabited next-door Atlantic City.
 
            People magazine may need people to justify its $254,000 full page advertising rate. But, people, even with insatiable curiosity about celebrities, really don’t need People.
           
            [Walter Brasch is professor of journalism at Bloomsburg University and president of the Pennsylvania Press Club. His latest book is Sinking the Ship of State: The Presidency of George W. Bush, available through amazon.com. [click here You may contact Brasch at brasch@bloomu.edu or through his website at: www.walterbrasch.com] 
  
  
 

Authors Website: http://www.walterbrasch.com

Authors Bio:

Walter Brasch is an award-winning journalist and professor of journalism emeritus. His current books are Before the First Snow: Stories from the Revolution , America's Unpatriotic Acts: The Federal Government's Violation of Constitutional and Civil Rights, and 'Unacceptable': The Federal response to Hurricane Katrina, available at amazon.com, borders.com and most major on-line bookstores. BEFORE THE FIRST SNOW is also available at www.greeleyandstone.com (20 discount)

Walter Brasch, a deeply valued Senior Editor at OpEdNews passed from this world on February 9, 2017, age 71, his obituary follows:

Walter M. Brasch, Ph.D., age 71, of 2460 Second Street, Bloomsburg (Espy), died Thursday, Feb. 9, 2017, at Geisinger Medical Center, Danville surrounded by his family.

He was an award-winning former newspaper reporter and editor in California, Iowa, Indiana, and Ohio; professor emeritus of mass communications and journalism at Bloomsburg University; and an award-winning social issues journalist and book author.

Walter was born March 2, 1945, in San Diego, the son of Milton Brasch and Helen (Haskin) Brasch and was a 34 year resident of Espy.

In his early years he was a writer-producer for multimedia and film companies in California, and a copywriter and political analyst for advertising and public relations companies. For five years during the late 1990s, he was the media and social issues commentator for United Broadcasting Network. He was also the author of a syndicated newspaper column since 1992 and the creative vice-president of Scripts Destitute of Phoenix.

Dr. Brasch was a member of the Local Emergency Planning Committee and was active in the Columbia County Emergency Management Agency. He was vice-president of the Central Susquehanna chapter of the ACLU, vice-president and co-founder of the Northeast Pennsylvania Homeless Alliance, a member of the board of the Keystone Beacon Community for healthcare coordination, and was active in numerous social causes. He was co-founder with his wife Rosemary Brasch of The Oasis, a biweekly newsletter for families and friends of personnel stationed in the Persian Gulf. Later, during Operation Iraqi Freedom, they published The Oasis 2, for families of persons in combat zones. They were supported by the Bloomsburg Chapter, America Red Cross and Geisinger Medical Center, Danville.

He was the author of 20 books, most which fuse historical and contemporary social issues. Among his books are Black English and the Mass Media (1981); Forerunners of Revolution: Muckrakers and the American Social Conscience (1991); With Just Cause: The Unionization of the American Journalist (1991); Sex and the Single Beer Can: Probing the Media and American Culture (1997); Brer Rabbit, Uncle Remus, and the 'Cornfield Journalist': The Tale of Joel Chandler Harris (2000); The Joy of Sax: America During the Bill Clinton Era (2001); Unacceptable: The federal Response to Hurricane Katrina (2005); America's Unpatriotic Acts: The Federal Government's Violation of Constitutional and Civil Rights (2006); Sinking the Ship of State: The Presidency of George W. Bush (2007);  and Before the First Snow (2011). He was co-author of The Press and the State (1986), awarded Outstanding Academic Book distinction by Choice magazine, published by the American Library Association.

His last book is Fracking America: Sacrificing Health and the Environment for Short-Term Economic Benefit (2015), a critically-acclaimed novel that looks at what happens when government and energy companies form a symbiotic relationship, using "cheaper, cleaner" fuel and the lure of jobs in a depressed economy but at the expense of significant health and environmental impact.

During the past two decades, he won more than 150 regional and national media awards from the National Society of Newspaper Columnists, Society of Professional Journalists, National Federation of Press Women, USA Book News, Independent Book Publishing Professionals Group, Pennsylvania Press Club, Pennsylvania Women's Press Association, Pennsylvania Associated Press Broadcasters Association, Penn-writers, International Association of Business Communicators, Pacific Coast Press Club, and Press Club of Southern California. He was recognized in 2012 by the Pennsylvania Press Club with the Communicator of Achievement award for lifetime achievement in journalism and public service.

He was an Eagle Scout; co-recipient of the Civil Liberties Award of the American Civil Liberties Union, 1996; and was honored by San Diego State University as a Points of Excellence winner in 1997. In 2000, he received the Herb Caen Memorial Award of the National Society of Newspaper Columnists. For the Pennsylvania Humanities Council he was twice named a Commonwealth speaker. He also received the meritorious achievement medal of the U.S. Coast Guard.

At Bloomsburg University, he earned the Creative Arts Award, the Creative Teaching Award, and was named an Outstanding Student Advisor. He received the first annual Dean's Salute to Excellence in 2002, a second award in 2007, and the Maroon and Gold Quill Award for nonfiction. He was the 2004 recipient of the Martin Luther King Jr. Humanitarian Service Award. For 22 years, he was Editor-In-Chief of the awarding-winning Spectrum Magazine, part of the journalism program of the Department of Mass Communications, Bloomsburg University until his retirement in 2010.  The community magazine was published twice a year by students for residents of Columbia and Montour counties in northeastern Pennsylvania and one of the few to be inducted into the national Associated Collegiate Press hall of fame. The magazine was also a consistent award winner in competition sponsored by the Society of Professional Journalists, Columbia Scholastic Press Association, and the American Scholastic Press Association. He primarily taught magazine editing and production, public affairs reporting, feature writing, newspaper editing; every Fall, he taught a 250-student section on mass communications and the popular arts.

 Dr. Brasch was co founder of the qualitative studies division of the Association for Education in Journalism, president of the Keystone State professional chapter and for three years deputy regional director of the Society of Professional Journalists, from which he received the Director's Award and the National Freedom of Information Award. He was president of the Pennsylvania Press Club, vice-president of the Pennsylvania Women's Press Association, and founding coordinator of Pennsylvania Journalism Educators. He was a featured columnist for Liberal Opinion Week, senior correspondent for the American Reporter, senior editor for OpEdNews, and an editorial board member of Journalism History and the Journal of Media Law and Ethics.

He was a member of the National Society of Newspaper Columnists, Author's Guild, National Writers Union (UAW/AFL-CIO), The Newspaper Guild (CWA/AFL-CIO), and the Society of Environmental Journalists. He was a life member of the service fraternity Alpha Phi Omega, and was indicted into the national scholarship honor societies Phi Kappa Phi (general scholarship), Kappa Tau Alpha (journalism), Pi Gamma Mu (social sciences), and Kappa Tau Alpha (sociology.) He is listed in Who's Who in America, Who's Who in the East, Contemporary Authors, Who's Who in the Media and Who's Who in Education. Dr. Brasch earned an A.B. in sociology from San Diego State College, an M.A. in journalism from Ball State University, and a Ph.D. in mass communication/journalism, with a cognate area in both American government/public policy and language and culture studies, from The Ohio State University.

He is survived by his wife of 34 years, the former Rosemary Renn the most wonderful thing that happened in his life and whom he loved very much; two sons, Jeffery Gerber, Phoenix AZ and Matthew Gerber and his wife, Laurel  (Neyhard)  of Bloomsburg, a sister, Corey Brasch of Sacramento, Calif; a niece, Terri Pearson-Fuchs, Calif, numerous cousins; and his beloved dogs Cabot and Remy.

Funeral services will be held on Wednesday, at 2:00 p.m. at the Dean W. Kriner Inc. Funeral Home & Cremation Service,  325 Market St., Bloomsburg with family friend, Nathaniel Mitchell officiating. Interment in Elan Memorial Park, Lime Ridge.

Friends may call at the funeral home on Tuesday from 6 - 8 p.m. or Wednesday from 1-2 p.m.

In lieu of flowers, donations may be sent to the Walter M. Brasch Scholarship Fund,

c/o First Keystone Community Bank, 2301 Columbia Blvd, Bloomsburg, PA 17815 or to

Mostly Mutts, 284 Little Mountain Rd., Sunbury, PA 17801