Growing your business step by step...

::::::::

If you are in any business of any kind, you will, and likely have, encountered "quick fix" and "quick rich" solutions to common problems and challenges all businesspeopleface. Namely, what to do next. Whether you are basking in a success, reeling from a failure, or wandering around in the doldrums of mediocrity, there is one question on the mind of EVERY business professional: "Where do I go from here?"

Next steps are not the clichés seen in movies, or popular webinars. They are not the trite, and vague "solutions" offered in self-help books, or Business For Dummies cartoons. The reality is, knowing when and how to take those all important "next steps", and in which direction to take them, can be discovered, and measured based on information you already have access to.

I, Ronn Torossian, am a hard-working entrepreneur and understand well the many dynamic quandary of Next Steps. Here, three definitive, and definable Next Steps that EVERY business professional can take knowing he or she is moving in the right direction.

#1 - Examine and quantify your current data

There is magic, and wisdom in what you already know, and in the numbers you already have. Those numbers can offer you concrete answers to questions you may not even know to ask. What you do with that information will determine the success of your next step, but crunching those numbers will at least show you which direction to take.

#2 - Examine and quantify current marketing opportunities

What are the closest possible, or better said, probable business applications to what you are doing now? Are there any needs you could be meeting that you are not? Any core competencies that you could be offering, but do not promote? Where is the market headed, and what is it asking for " and what, of those wants and needs, fits within your skill set, or immediate potential offerings?

#3 - Examine and quantify potential market wants or needs

This step is all about looking for what isn't there. What is missing that people will want, or need next? More than a question of creativity, this is an examination of trends, and an extrapolation of where those trends might offer an opportunity for innovation or deviations, whether small or large.

Taken together, each of these steps presents simple, and definitive market data that can clear the fog of indecision brought about by the innumerable opportunities that surround entrepreneurs, and business professionals every day. Yes, there is plenty out there to see, and pursue. But it's time to stop grasping at everything that moves into your line of sight.

Take a step back, crunch your own numbers, see what's immediately available to you, and search for something someone hasn't thought of yet.

Authors Website: http://www.RonnTorossian.com

Authors Bio:

Ronn Torossian founded 5WPR/5W Public Relations, a leading US Public Relations firm, in 2003 and has overseen the company's rapid growth and expansion. Under his supervision, the company has won many awards, including the PR Agency of the year for the American Business Awards, and being honored as Inc. 500 honorees on numerous occasions. The firm has over 100 employees, with offices in New York and Los Angeles.

One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included PR programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others.

A New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." CBS National News said "Ronn Torossian knows spin," he was referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert." Ronn Torossian is regularly featured in and quoted by the media. His Op-eds are regularly featured in the Huffington Post, O'Dwyer's, PRDaily.com and many other media outlets.

Torossian was named the American Business Awards PR Agency Executive of the year, and is a past semi-finalist for Ernst & Young's Entrepreneur of the Year. A resident of Manhattan, Torossian was named to PR Week's "40 Under 40" List and Advertising Age's "40 Under 40" list, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO), and a board member of numerous non-profit organizations.