The amazing story of how a homework assignment in a Journalism class in 1963("read a British newspaper")led to Sid Bernstein's chance discovery of the Beatles at a time when they were virtually unknown in the U.S.His risky booking of the Beatles to come to America the following year at first seemed a disaster-ticket sales limped along.But then the Beatles' popularity in Europe spilled over to the U.S.-and the rest is history.

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In 1994, when I was hosting a talk show, along with my colleague Marcella Weiner, on WEVD-AM radio in New York City, we had the privilege of interviewing Sid Bernstein on the eve of the 30th anniversary of the Beatles' arrival in America (this week is the 50th anniversary). Sid was the first U.S. producer/promoter to notice the rising popularity of the Beatles in Europe, and have the foresight (he called it a hunch) to import them to the U.S.

Few thought that his booking of a foreign rock group was a wise idea. When Sid told his wealthy friend, Abe Margulies, about the Beatles and asked him to finance the deposit for the Carnegie Hall concert, Abe said: "If I were in my last stages of syphilis I wouldn't be crazy enough to allow you to present a group like that and let people know that I gave you the money."

But Sid plowed ahead -- and his courageous act initiated the "British invasion." Sid not only gave us the Beatles, he also brought other phenomenal groups to our shores: The Rolling Stones, Herman's Hermits, The Moody Blues, the Dave Clark Five and The Kinks.

In our radio conversation, Sid told the intriguing story of his chance discovery of the Beatles and how he negotiated with their manager, Brian Epstein, to book the Beatles into Carnegie Hall for a mere $4,000 -- twice the amount they had ever received for a performance in England. Yet the deal was no cakewalk. Few in the U.S. had heard of the Beatles in 1963, when Sid arranged the concert for the following year. Six months prior to the launch date, half the seats were unsold. But a few months later the explosive frenzy that the Beatles drew in Europe crossed the ocean and the concert was a sellout. Because Sid had arranged for the Beatles to arrive in the U.S. in February 1964, Ed Sullivan was able to book them on his show for three consecutive appearances starting on February 9th, three days before the Carnegie Hall extravaganza.

In our radio broadcast, Sid also told fascinating anecdotes about other super-stars that he worked with such as Frank Sinatra and Judy Garland.

News-talk radio station WEVD (1050-AM) is gone. It was purchased by ESPN in 2001 and went all sports.

Although Sid died on August 21, 2013 at the ripe age of 95, hopefully the revival of this broadcast is a fitting tribute to the Beatles and a memorial for Sid Bernstein, a remarkable man whose astonishing contributions to American music live on.

Authors Website: https://bernardstarr.substack.com/

Authors Bio:

Bernard Starr has written extensively on climate change since 2007, arguing that the crisis demands a coordinated, mission-driven response on the scale of the Manhattan Project. His work focuses on the structural failures of climate leadership and the need for centralized authority to accelerate the development and deployment of truly scalable solutions. A psychologist, Starr is Professor Emeritus at CUNY's Brooklyn College, where he taught developmental psychology to prospective teachers and research methods and statistics in a graduate program he directed. He is lead author of the lifespan textbook Human Development and Behavior: Psychology in Nursing. Starr is the founder and for twenty-five years was the managing editor of the Annual Review of Gerontology and Geriatrics, published by Springer. He also edited two Springer series, Adulthood and Aging and Lifestyle and Issues in Aging. For several years, he wrote for the Scripps Howard News Service on health care, the baby boom generation, and the challenges of an aging society, and for seven years he was writer, producer, and host of the award-winning radio commentary The Longevity Report on WEVD-AM in New York City. His books include The Starr-Weiner Report on Sex and Sexuality in the Mature Years (co-authored with Dr. Marcella Bakur Weiner), the first comprehensive study of sexual activity after age sixty; Escape Your Own Prison, exploring spirituality as a psychology of consciousness; and several works on antisemitism and Jewish identity, including The Crucifixion of Truth, Jesus, Jews, and Anti-Semitism in Art, and Jesus Uncensored. Starr is a past president of the Brooklyn Psychological Association and the Association for Spirituality and Psychotherapy. He serves as the principal United Nations representative for the Institute of Global Education, an NGO with ECOSOC status. His numerous op-ed and commentary articles for three years at the Scripps Howard News Service have appeared in newspapers throughout the United States. For several years he penned a blog at the Huffington Post. His articles have also appeared in Salon, the Daily News, OpEdNews and Barron's financial magazine.