How do we enable new productivity revolutions to overcome the status quo that holds back progress?

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Business Week Magazine said: "The industrial economy is giving way to an innovation and creative economy, and corporations are at another crossroads. Attributes that made them ideal for the 20th century could cripple them in the 21st; they will have to change dramatically. The main struggle of daily business will be won by the people and the organizations that adapt most successfully to the new world that is unfolding."

If there is one thing in the world that is constant, it is change. And currently, we're experiencing a dramatic sense of change from the old ways of doing things to a new, more progressive, more empowered, productive and efficient new business economy. But there's a big problem here: old, traditional media isn't going to enable it. In the words of Peter Finch's Howard Beale character in the motion picture, "Network": "Turn your televisions off! Television is in the boredom-killing business. We deal in illusions, none of this is true."

Here's something that's true. Since most mainstream media (and now Internet media) is dependent upon securing as many readers' eyeballs as possible, we have a situation where most media caters to the needs of the advertisers instead of the readers.

With this in mind, one can understand how this "fear culture" has been born -- born out of media companies, dedicated to their advertisers, who wish to reach as many people as possible. While this form of creative censorship limits the type of empowering information the readers receive, no wonder the fear factor, fear economy of Chicken Little "The Sky is Falling" is so prevalant in most of the worlds' citizens at this time.

While Albert Einstein once said, "We cannot solve today's problems with the same thinking that caused them," one doesn't have to be a brain surgeon to understand that status quo companies, organizations and their advertising budgets wish to maintain control of media messages, therefore the solutions to our problems are not supported or promoted by mainstream media.

But what are the true solutions to the problems that currently face us? Problems in areas such as:

-Overpopulation

-Energy

-Agriculture

-Transportation

-Finance and Banking

-Education

-Family systems

-Community building

While those involved with the Occupy Events should be commended for enabling the world to see their anger and frustration, what are the solutions for this global mess? Will it be the politicians of the world who solve our greatest problems? I think not, as the politicians are dependent on the same sort of status quo thinking that got us into this mess.

The real solutions will arise from the same types of people who built and enabled digital revolutions. They are the kids on the streets. They are the passionate students who work diligently from their dorm rooms. These solutions won't come from the politicians or companies such as Exxon/Mobil, HBO, BP, Shell, JCP&L or any other combinations of corporate letters.

Revolutions, when they happen, occur not in the boardrooms but on the street level. They occur when passionate citizens get together to share a need for social change. This social unrest, combined with social activism, new media tools, and a ton of love and passion for the solutions, might just be the only way to enable the changes we wish to see in the world.

We need a new productivity revolution or a series of revolutions to enable such changes. Can we envision a young family going to the bank to get a loan to pay for college with the hope of their child graduating with a diploma to get a job that just might not exist when they graduate? What will the job market look like four years after starting college? What will the banking world look like? How about Education? What will the new education model look like? How do we empower the youth of today to be global stewards and leaders of the future?

I'm putting my feet into the water, looking for those who wish to join in creating a new business economy -- one that is not filled with big corporate waste and bureaucratic red tape, but instead, one that is filled with productivity and efficiency, one that empowers us instead of puts us down through disempowering messages. For if we thought about preventative measures, we just wouldn't need all the products out there that claim to get us fit, get us healthy, help us lose weight, stop our legs from shaking, stop us from smoking, etc.

I'm looking forward to developing this new productivity revolution. I hope you wish to join us to make it happen.

Thank you.

www.thisisnextgen.com

Authors Website: http://www.thisisnextgen.com

Authors Bio:
Steven Zuckerman is an entertainment and media producer who has spent a lifetime promoting talent he believes in. He is the Creator and Producer of the highly acclaimed New York Music and Internet Expo (1999-2001) and the Global Entertainment and Media Summit (2002-2007,) "Les Paul and Friends," and still waiting for EMI Records to send him a royalty statement for the Grammy Award-winning record he created. Five years, Jeez it's a long time due.