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June 5, 2011
The Last Dance: Prom Night in America
By Walter Brasch
The U.S. is arguing about the debt ceiling. Perhaps it's time that Americans impose a debt ceiling on high school proms.
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It isn't cheap to attend a high school prom. Emulating Miley Cyrus, Megan Fox, or any celebrity that People magazine naively believes is one of the 50 most beautiful people in the whole wide world, is an avalanche of expenses that could easily exceed the cost of a year's supply of beer for a college freshman.
Americans spent about $6.6 billion on proms in 2008, according to the Minneapolis Star-Tribune. The cost is now closer to $7 billion as teens continue their quest to outspend, outshine, and out-bankrupt their peers.
At the high end of individual costs are the tuxes. It's $100--$200 for a rented tux and mirror-shine shoes, or $100--$500 for a nice dress. About 98 percent of high school girls who attend their senior prom will buy a new dress, which will almost never be worn again, and then another $100--$400 for shoes, tiaras, earrings, shawls, and miscellaneous clothing attachments.
In addition to clothing costs, add $10--$20 for the boys to have a haircut, and another $30--$100 for the girls to have their hair styled. The boys save about $100 by not having to add fake nails ($20--50), and a manicure ($10--$20) and pedicure ($20--$30), a combo now known by the cutesy appellation of a "mani-pedi." The boys also won't have to worry about lipstick, mascara, perfume, and new hose.
Generally, the guys won't get fake tans; their dates will. Grab another $50 for spray tans or several "treatments" in a coin-operated tanning bed. (Charges for medicine and surgery for the developing melanoma are extra.)
For that special splash of color, there's a $5 carnation boutonniere for the guy and a $20 orchid corsage for the girl.
Some boys will rent new cars; almost half, says Your Prom, will get together with other couples to share costs of a $600--$1,200 a night limousine in vain attempts to impress whoever it is they believe they must impress. The rest apparently wash, wax, and vacuum their own cars, relatively recent pretend high performance red or black models which they park over four intersecting spaces so no one can hit their turtle-wax shine. To support the turtle, they work 20--30 hours a week at a minimum wage dead end job. When anyone asks why they don't just quit and spend the time studying, or getting involved with extracurricular activities, they say they need the job to support their car and stereo.
Tickets run $40--$100 per couple, which might include light snacks, and prom pictures for about $20--100, depending upon the package.
Sometime during the evening, in a country which says it doesn't believe in royalty, a king and queen, anointed by popularity, are announced. Like the monarchy in England, no one seems to know what it is they're supposed to do.
Complain about the costs of a prom, and teens will wail that we old people (that is, anyone over 25 or who reads a newspaper) are trying to ruin their fun and a night of "earning" the end of the school year. We just don't understand, they moan, that proms cost money and it's important that, like the costs of $100 designer jeans and $150 sneaks, they must be just like everyone else, 'lest they are ostracized for being--and this is no exaggeration--poor and "not with it."
Less than two generations ago, proms were still the "social highlight" at the end of the year. But they weren't as costly. High school juniors once decorated the gym for the prom. Now, it's held at the country club or the "Sweet Magnolia Room" of the high-rise hotel, with hundreds of schools sponsoring after-prom all-nighters to keep the teens from continuing a path into juvenile delinquency. The beer stores don't mind--they make enough from 21-year-old college students buying beer for frat parties that include recently-graduated high school seniors.
Once, the boy's extended family worked on a special meal for the prom couple. For some, circumstances allowed a nice dinner at an inexpensive restaurant. Now there's often only one parent in the house, and dinner is about $20--$40 each.
If boys couldn't afford suits, they wore a sports jacket or, maybe, a nice summer jacket with their white shirt and tie. Girls wore their Sunday finest dresses, which they could wear again a few weeks later.
There was no need to hire a limousine and impress anyone; fake tans covering pasty white faces were rare. There were still costs, and teens and their families came up with the money, but the costs were nowhere near the debt limit of a small island nation.
But our children, who are still a part of the extended "Me First Generation," are spending on a social event that, for some, may be a prelude to a $35,000 wedding in a year or two.
[All costs were determined by contacting businesses in rural northeastern Pennsylvania and in Philadelphia. Costs may vary in other parts of the country. Walter Brasch's next book is Before the First Snow: Stories from the Revolution, available at amazon.com]
Walter Brasch is an award-winning journalist and professor of journalism emeritus. His current books are Before the First Snow: Stories from the Revolution , America's Unpatriotic Acts: The Federal Government's Violation of Constitutional and Civil Rights, and 'Unacceptable': The Federal response to Hurricane Katrina, available at amazon.com, borders.com and most major on-line bookstores. BEFORE THE FIRST SNOW is also available at www.greeleyandstone.com (20 discount)
Walter Brasch, a deeply valued Senior Editor at OpEdNews passed from this world on February 9, 2017, age 71, his obituary follows:
Walter M. Brasch, Ph.D., age 71, of 2460 Second Street, Bloomsburg (Espy), died Thursday, Feb. 9, 2017, at Geisinger Medical Center, Danville surrounded by his family.
He was an award-winning former newspaper reporter and editor in California, Iowa, Indiana, and Ohio; professor emeritus of mass communications and journalism at Bloomsburg University; and an award-winning social issues journalist and book author.
Walter was born March 2, 1945, in San Diego, the son of Milton Brasch and Helen (Haskin) Brasch and was a 34 year resident of Espy.
In his early years he was a writer-producer for multimedia and film companies in California, and a copywriter and political analyst for advertising and public relations companies. For five years during the late 1990s, he was the media and social issues commentator for United Broadcasting Network. He was also the author of a syndicated newspaper column since 1992 and the creative vice-president of Scripts Destitute of Phoenix.
Dr. Brasch was a member of the Local Emergency Planning Committee and was active in the Columbia County Emergency Management Agency. He was vice-president of the Central Susquehanna chapter of the ACLU, vice-president and co-founder of the Northeast Pennsylvania Homeless Alliance, a member of the board of the Keystone Beacon Community for healthcare coordination, and was active in numerous social causes. He was co-founder with his wife Rosemary Brasch of The Oasis, a biweekly newsletter for families and friends of personnel stationed in the Persian Gulf. Later, during Operation Iraqi Freedom, they published The Oasis 2, for families of persons in combat zones. They were supported by the Bloomsburg Chapter, America Red Cross and Geisinger Medical Center, Danville.
He was the author of 20 books, most which fuse historical and contemporary social issues. Among his books are Black English and the Mass Media (1981); Forerunners of Revolution: Muckrakers and the American Social Conscience (1991); With Just Cause: The Unionization of the American Journalist (1991); Sex and the Single Beer Can: Probing the Media and American Culture (1997); Brer Rabbit, Uncle Remus, and the 'Cornfield Journalist': The Tale of Joel Chandler Harris (2000); The Joy of Sax: America During the Bill Clinton Era (2001); Unacceptable: The federal Response to Hurricane Katrina (2005); America's Unpatriotic Acts: The Federal Government's Violation of Constitutional and Civil Rights (2006); Sinking the Ship of State: The Presidency of George W. Bush (2007); and Before the First Snow (2011). He was co-author of The Press and the State (1986), awarded Outstanding Academic Book distinction by Choice magazine, published by the American Library Association.
His last book is Fracking America: Sacrificing Health and the Environment for Short-Term Economic Benefit (2015), a critically-acclaimed novel that looks at what happens when government and energy companies form a symbiotic relationship, using "cheaper, cleaner" fuel and the lure of jobs in a depressed economy but at the expense of significant health and environmental impact.
During the past two decades, he won more than 150 regional and national media awards from the National Society of Newspaper Columnists, Society of Professional Journalists, National Federation of Press Women, USA Book News, Independent Book Publishing Professionals Group, Pennsylvania Press Club, Pennsylvania Women's Press Association, Pennsylvania Associated Press Broadcasters Association, Penn-writers, International Association of Business Communicators, Pacific Coast Press Club, and Press Club of Southern California. He was recognized in 2012 by the Pennsylvania Press Club with the Communicator of Achievement award for lifetime achievement in journalism and public service.
He was an Eagle Scout; co-recipient of the Civil Liberties Award of the American Civil Liberties Union, 1996; and was honored by San Diego State University as a Points of Excellence winner in 1997. In 2000, he received the Herb Caen Memorial Award of the National Society of Newspaper Columnists. For the Pennsylvania Humanities Council he was twice named a Commonwealth speaker. He also received the meritorious achievement medal of the U.S. Coast Guard.
At Bloomsburg University, he earned the Creative Arts Award, the Creative Teaching Award, and was named an Outstanding Student Advisor. He received the first annual Dean's Salute to Excellence in 2002, a second award in 2007, and the Maroon and Gold Quill Award for nonfiction. He was the 2004 recipient of the Martin Luther King Jr. Humanitarian Service Award. For 22 years, he was Editor-In-Chief of the awarding-winning Spectrum Magazine, part of the journalism program of the Department of Mass Communications, Bloomsburg University until his retirement in 2010. The community magazine was published twice a year by students for residents of Columbia and Montour counties in northeastern Pennsylvania and one of the few to be inducted into the national Associated Collegiate Press hall of fame. The magazine was also a consistent award winner in competition sponsored by the Society of Professional Journalists, Columbia Scholastic Press Association, and the American Scholastic Press Association. He primarily taught magazine editing and production, public affairs reporting, feature writing, newspaper editing; every Fall, he taught a 250-student section on mass communications and the popular arts.
Dr. Brasch was co founder of the qualitative studies division of the Association for Education in Journalism, president of the Keystone State professional chapter and for three years deputy regional director of the Society of Professional Journalists, from which he received the Director's Award and the National Freedom of Information Award. He was president of the Pennsylvania Press Club, vice-president of the Pennsylvania Women's Press Association, and founding coordinator of Pennsylvania Journalism Educators. He was a featured columnist for Liberal Opinion Week, senior correspondent for the American Reporter, senior editor for OpEdNews, and an editorial board member of Journalism History and the Journal of Media Law and Ethics.
He was a member of the National Society of Newspaper Columnists, Author's Guild, National Writers Union (UAW/AFL-CIO), The Newspaper Guild (CWA/AFL-CIO), and the Society of Environmental Journalists. He was a life member of the service fraternity Alpha Phi Omega, and was indicted into the national scholarship honor societies Phi Kappa Phi (general scholarship), Kappa Tau Alpha (journalism), Pi Gamma Mu (social sciences), and Kappa Tau Alpha (sociology.) He is listed in Who's Who in America, Who's Who in the East, Contemporary Authors, Who's Who in the Media and Who's Who in Education. Dr. Brasch earned an A.B. in sociology from San Diego State College, an M.A. in journalism from Ball State University, and a Ph.D. in mass communication/journalism, with a cognate area in both American government/public policy and language and culture studies, from The Ohio State University.
He is survived by his wife of 34 years, the former Rosemary Renn the most wonderful thing that happened in his life and whom he loved very much; two sons, Jeffery Gerber, Phoenix AZ and Matthew Gerber and his wife, Laurel (Neyhard) of Bloomsburg, a sister, Corey Brasch of Sacramento, Calif; a niece, Terri Pearson-Fuchs, Calif, numerous cousins; and his beloved dogs Cabot and Remy.
Funeral services will be held on Wednesday, at 2:00 p.m. at the Dean W. Kriner Inc. Funeral Home & Cremation Service, 325 Market St., Bloomsburg with family friend, Nathaniel Mitchell officiating. Interment in Elan Memorial Park, Lime Ridge.
Friends may call at the funeral home on Tuesday from 6 - 8 p.m. or Wednesday from 1-2 p.m.
In lieu of flowers, donations may be sent to the Walter M. Brasch Scholarship Fund,
c/o First Keystone Community Bank, 2301 Columbia Blvd, Bloomsburg, PA 17815 or to
Mostly Mutts, 284 Little Mountain Rd., Sunbury, PA 17801