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Monster Corporation Advertisements in the MSM-- Buying the MSM, making it Lamestream

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I picked up the daily paper I have delivered to my home and there was an insert in the plastic bag they put the paper in. It was a big, four color, two sided, 22 x 34 inch glossy coated paper ad with a picture of a helicopter-- from United Technologies on one side and a drawing of an Olympic facility on the other.

Now, why would a company send ME a helicopter ad, or an ad that talks about how United Technologies is building the air conditioning for China's Olympic facilities?

I'll tell you why. They're not interested in reaching me. They're using the flyer as a pretext for giving a lot of money to the daily paper. That makes the publisher think twice about the issues that affect that company-- in this case, criticizing China, critizing the war, funding for the war, arm manufacturing (including aircraft, like helicopters."

We see a lot of this kind of advertising in newspapers, on TV, on radio. The companies don't have a product or service to sell. They may provide secondary products or services-- supplying raw materials to other companies, or providing services to other companies, but they don't have a direct reason for advertising, except, they might suggest, to boost public awareness and appreciation for their company. Archer Midland Daniels is an example of this kind of advertising.

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Then there are the war profiteeers, the companies that make products that are bought in much higher volumes because of the war. They don't even have the secondary product connection.

If the reason the advertisers are forking over hundreds of thousands or millions of dollars to lamestream media companies is influence, that's a very, VERY bad thing.

The mainstream media are already doing a bad job. A new study showed the US media to be 48th, world-wide in terms of freedom. That is shameful and horrific-- a despicable blot against freedom and democracy.

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I've begun to change the channel when I find offensive content on a program. Sometimes its the focus on stupid celebrity junk news, like Paris Hilton or Brittany Spears. Sometimes its incompetent journalism, where the reporter doing an interview engages in stenographic reporting, failing to challenge or question or add depth to statements interviewees make. And I change the channel when megacorporation sponsors ads appear. They don't belong there. They are blatant attempts to influence the media.

We're' working on a website that makes it easy for you to tell the media and their ad sponsors when you're not happy with them. More on that to come.
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Rob Kall is an award winning journalist, inventor, software architect, connector and visionary. His work and his writing have been featured in the New York Times, the Wall Street Journal, CNN, ABC, the HuffingtonPost, Success, Discover and other media. He's given talks and workshops to Fortune 500 execs and national medical and psychological organizations, and pioneered first-of-their-kind conferences in Positive Psychology, Brain Science and Story. He hosts some of the world's smartest, most interesting and powerful people on his Bottom Up Radio Show, and founded and publishes one of the top Google- ranked progressive news and opinion sites, OpEdNews.com

more detailed bio: 

Rob Kall has spent his adult life as an awakener and empowerer-- first in the field of biofeedback, inventing products, developing software and a music recording label, MuPsych, within the company he founded in 1978-- Futurehealth, and founding, organizing and running 3 conferences: Winter Brain, on Neurofeedback and consciousness, Optimal Functioning and Positive Psychology (a pioneer in the field of Positive Psychology, first presenting workshops on it in 1985) and Storycon Summit Meeting on the Art Science and Application of Story-- each the first of their kind.  Then, when he found the process of raising people's consciousness and empowering them to take more control of their lives  one person at a time was too slow, he founded Opednews.com-- which has been the top search result on Google for the terms liberal news and progressive opinion for several years. Rob began his Bottom-up Radio show, broadcast on WNJC 1360 AM to Metro Philly, also available on iTunes, covering the transition of our culture, business and world from predominantly Top-down (hierarchical, centralized, authoritarian, patriarchal, big)  to bottom-up (egalitarian, local, interdependent, grassroots, archetypal feminine and small.) Recent long-term projects include a book, Bottom-up-- The Connection Revolution, debillionairizing the planet and the Psychopathy Defense and Optimization Project. 

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