Is O.J. Simpson more important than the greenhouse effect? Consider this: I just typed "O.J. Simpson" into a Google News search. The first page alone provided links for almost 2500 recent stories. The results for "global warming," however, totaled roughly 300. Thus, by media standards, O.J. Simpson appears to be at least eight times more significant than climate change.
Obviously, media coverage doesn't always correlate to value. Douglas Futuyma, a professor of ecology and evolution at the State University of New York in Stony Brook, recently talked to CNN about global warming. "It's not just down the road somewhere," said Futuyma. "It is just hurtling toward us. Anyone who is 10 years old right now is going to be facing a very different and frightening world by the time that they are 50 or 60."
And guess what?
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