One thing the other side does most effectively is to frame how they portray the Truth Movement deciding what our soundbyte will be and then they repeat it, over and over. That’s a typical marketing maneuver, frequency sells. The more time someone hear/sees something, the more likely that something will be ingrained in their mind as fact. The other side also takes bits and pieces of still disputable data from our message and highlights it to make us less credible.
Cheri has worked in media for more than 20 years in one capacity or another. Her media years were spent mostly in broadcast radio; from being a live on-air radio host to creating and implementing engaging and effective marketing and promotional (more...
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