November 2006 cable ratings are in, and the Keith Olbermann juggernaut continues.
MSNBC General Manager Dan Abrams issued a memo to staffers, officially proclaiming that MSNBC is "on a roll." "In primetime, we're up more than any other cable news network" proclaimed the memo.
Abrams' memo failed to make specific note of the fact that MSNBC clearly owes its new found ratings fortune to Keith Olbermann who weighed in with 266,000 Adults 25-54 and 689,000 total viewers, some 230,000 more viewers than any other program on MSNBC.
Olbermann far outpaced his network in primetime.
Olbermann is currently engaged in contract negotiations with MSNBC, and that may explain the absence of ecstatic praise for Olberman in the Abrams memo cited above. But one thing every one ought to agree on is that it is Olbermann who is on a roll, and MSNBC would be lost without him. It is high time for them to offer Keith Olbermnann some big bucks and a multi-year contract.