The Coors "love train" television commercial tried to make us feel cool during one of the hottest summers ever recorded in the U.S. by drinking their beer. An animated Icy Coors train travels at a high rate of speed and smashes through somebody's overly hot party, instantly "cooling it down". Most trains don't go 300 miles an hour, nor are they icy cold, but if one did and it came crashing through my party I doubt I'd be celebrating. But maybe Coors is onto something and perhaps their somewhat implausible but pioneering commercial may have started the next big thing.
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