asking voters why the Democrats were so successful. 64 percent described
the results as a rejection of Republicans. Only 13 percent described it
as support for Democratic programs.
Most voter’s in most elections, do not vote for a given candidate—they
vote against another candidate. Obama supporters need to provide voters
compelling and emotional reason to vote against John McCain.
And those reasons should be able to fit on a bumper sticker or label.
Unfortunately, slogans, sound bites and bumper stickers decide
elections. We must accept this as fact and use them to our advantage. We
must define John McCain.
is because of whom his father and grandfather were and because who he
married. McCain’s father and grandfather were both four-star Navy Admirals.
John McCain graduated from the U. S. Naval Academy in 1958. His class
ranking was 894th out of 899. In other words, fifth from the bottom of
his class. The main reason he didn’t flunk out was because his father
was a four-star Admiral. (It’s not a career move to flunk the son of a
Either John McCain is not very bright or he didn’t study very hard.
his intellect. In fact, it did just the opposite. Almost nobody who
spends prolonged periods in prison comes out a better person either
intellectually nor emotionally.
If elected President, John McCain will be our oldest President ever. Not
only is John McCain very old, he is a very “high-mileage” old person. He
is not young for his age. His father died as a result of a stroke at the
age of 70. His grandfather died of a heart attack at the age of 68.
For much of his life, John McCain was a two pack a day tobacco user.
Heavy tobacco use does irreparable damage to the cardio vascular system.
We need to point out McCain’s age problem without blatantly appearing to
do so. We should point out that McCain has spent 26 years in Washington,
DC. McCain has way too much experience in Washington, DC.
Negative campaign ads work. If negative ads didn’t work, George W. Bush
would not be in the White House today. In 2004 the Bush Campaign spent
75 percent of their budget on negative, attack ads.
So how can Obama supporters attack John McCain? On several levels McCain
is very vulnerable. There is a common saying in the military that rank
has its privilege. And John S. Cain III, the son and grandson of
four-star Admirals, was very privileged.
divorcing is first wife Carol, he married Cindy Hensley, the only child
of a very wealthy beer industry executive. Cindy McCain is worth more
than $100 million. John and Cindy McCain own seven multi-million dollar
John McCain doesn’t feel any pain at the pump. John McCain doesn’t have
to worry about the price of food or anything else. John McCain was born
into a life of privilege and John McCain married into a life of
privilege and wealth.
The British newspaper The Daily Mail had a story written by Sharon
Churcher about McCain and his first wife Carol titled: “The wife U. S.
Republican John McCain callously left behind.” We need to get this story
read by every potential McCain supporter. If trickery and deception is
required to do so, so be it.