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Twitter Figures Out How to Make a Bundle

By       Message Ward Harkavy     Permalink
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opednews.com Headlined to H4 8/23/09

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All that bullshit you've tweeted on Twitter about yourself, your interests, your habits, every mundane detail of your desperate life -- it's all about to finally pay off. Not for you, but for Twitter.

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Biz Stone and his crew are getting ready to roll out "commercial accounts that will entice business users to pay for premium services like detailed analytics." Seems like a smart plan, and of course Twitter's been working on this for a while, and Biz Stone has of course been itching to get rolling on the moolah front. This new development from Twitter itself is not particularly good news for CoTweet, which is already helping businesses navigate through the tweet dreck.

Twitter's "pro accounts" would seem to make a lot more sense for advertisers and marketers than hoping that people will see their ads amid all the billions of posts. And it's better, in a way, for Twitter users because you won't see such plastered ads. What you will feel, however, is penetration into your own personal business by advertisers.

Wait till they get their hands on all that detailed info you've given them for free.

Maybe you don't mind behavioral targeting -- you may even embrace the idea of someone taking all your social networking on Twitter and Facebook and detailed records of your Google search activity and turning it over to advertisers, the government, et al., so that various entities can check up on you, pander to you, or manipulate you.

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As to the power of Twitter, here's just the latest tidbit: AdAge's "Could Twitter Destroy Hollywood's Marketing Magic?" It concerns the impact of "commenter culture" (ugh, what a phrase) on who goes to which movie.

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http://www.thesmartasset.com/
Ward Harkavy is currently Senior Editor at the Village Voice, for which he writes The Smart Asset.

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