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OpEdNews Op Eds    H2'ed 10/12/08

The Mailer That Put the Final Nail in the McCain Campaign Coffin

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Close to 100 million Americans received mailers last week, or will receive them next week that will put the last nail in the coffin of the McCain Pailin campaign.

It wasn't sent by Obama, nor by 527 group, not by any non-profit or even a political organization.

It didn't mention McCain or Pailin, Obama or Biden. Didn't mention taxes or Iraq, Gay Marriage or Abortion or any other campaign hot button topic.

But the mailer, personalized, received by tens of millions of Americans, perhaps 100 million, in the past week, or in the next week, is the single envelope that will have caused John McCain and many republican incumbents to lose their seats.

I got one addressed to my youngest son on Thursday, then another addressed to me on Friday.

Then I talked to friends, members of my synagogue, fellow activists at a local fundraiser. Just about everyone had received them. The message was the same for everyone.

Th first envelope I received, for my son, was a quarterly mutual fund report-- where we have most of his college savings. The letter reported that since the beginning of the year, the savings were down 30%-- even though the fund was a "blend" fund.

The next envelope, which I received on Friday, was a quarterly report on my IRA, also down over 30%.

These reports were sent out on September 30th, before the market dropped an additional 19%.I knew the numbers I was looking at were much worse, just ten days later.

Tens of millions of Americans, maybe over 100 million Americans have received their quarterly statments this week for IRAs, mutual funds, 401Ks, etc.. They're all get a mailer that is causing much pain, much stress, acute realization that the economic crisis has hit home.

They're probably still arriving, as I write this, for a few more days. We've seen the result in the polls. The response will grow. The pundits, if they've guessed this is about anything else, are probably wrong.

It's hard to imagine, after eight years of Bush and primarily Republican rule, most Americans not concluding that the GOP and its approach to government and the economy caused their pain, their loss, their fear for the future.

It's hard to imagine McCain's campaign getting anywhere with their desperate gambits-- abortion this week, what, terrorism next week? Or raising taxes? They saved the average family $2000 or $5000 in taxes over the past eight years and cost them $35,000 or $200,000 in lost retirement savings or depreciated home value.

No. The most powerful election-affecting mailer this cycle is being sent by the financial companies that so many Americans put their trust in. Those quarterly notices are all Obama needs. If he and the DSCC and DCCC congressional campaign committees are smart, they'll run ads this week referring to those notices. They'll remind the voters who discontinued the regulations that prevented financial institutions from leveraging themselves so badly-- Henry Paulson. They'll remind voters who pushed for earlier deregulations-- Phil Gramm, McCain's primary economic mentor.

But that's all icing on the cake. Obama and most of the Democrats running for congress could probably do almost nothing, from this point on (they don't want people to think that, of course. They want the campaign to re-double efforts.)

These are sad times. Reality is far more powerful than any campaign words. For the neocons, the corporatists and their theocon supporters, the chickens have indeed come home to roost-- and they've sh*t all over almost every American.  Now, go out and ask anyone you talk to and tie the mailer together with the election, if they haven't tied it together for themselves yet.


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Rob Kall Social Media Pages: Facebook page url on login Profile not filled in       Twitter page url on login Profile not filled in       Linkedin page url on login Profile not filled in       Instagram page url on login Profile not filled in

Rob Kall is an award winning journalist, inventor, software architect, connector and visionary. His work and his writing have been featured in the New York Times, the Wall Street Journal, CNN, ABC, the HuffingtonPost, Success, Discover and other media. 

Check out his platform at

He is the author of The Bottom-up Revolution; Mastering the Emerging World of Connectivity  

He's given talks and workshops to Fortune 500 execs and national medical and psychological organizations, and pioneered first-of-their-kind conferences in Positive Psychology, Brain Science and Story. He hosts some of the world's smartest, most interesting and powerful people on his Bottom Up Radio Show, and founded and publishes one of the top Google- ranked progressive news and opinion sites,

more detailed bio: 

Rob Kall has spent his adult life as an awakener and empowerer-- first in the field of biofeedback, inventing products, developing software and a music recording label, MuPsych, within the company he founded in 1978-- Futurehealth, and founding, organizing and running 3 conferences: Winter Brain, on Neurofeedback and consciousness, Optimal Functioning and Positive Psychology (a pioneer in the field of Positive Psychology, first presenting workshops on it in 1985) and Storycon Summit Meeting on the Art Science and Application of Story-- each the first of their kind.  Then, when he found the process of raising people's consciousness and empowering them to take more control of their lives  one person at a time was too slow, he founded which has been the top search result on Google for the terms liberal news and progressive opinion for several years. Rob began his Bottom-up Radio show, broadcast on WNJC 1360 AM to Metro Philly, also available on iTunes, covering the transition of our culture, business and world from predominantly Top-down (hierarchical, centralized, authoritarian, patriarchal, big)  to bottom-up (egalitarian, local, interdependent, grassroots, archetypal feminine and small.) Recent long-term projects include a book, Bottom-up-- The Connection Revolution, debillionairizing the planet and the Psychopathy Defense and Optimization (more...)

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