The people behind this campaign are MASSIVELY misguided. Or it's a CIA-sponsored psy-ops.
Take for example the fact that one of the 12 'policy makers' (US politicians) that they are targeting to help them ensure Kony is arrested is George 'Dubya' Bush. The puppet president who presided over the murder of 1.5 million Iraqi civilians. And we're all meant to believe that people like him are going to care about the plight of Ugandan children? Kony is Bush's ideological brother for god's sake.
Other than their complete ignorance of the fact that the US political elite is populated by the world's worst war criminals, the makers of this video are also massively ignorant of the truth about WHY Uganda, and many other African nations, are subjected to the brutal excesses of war lords and have been for so many decades.
To cut a very long and complex story short, people like Joseph Kony (who, by the way, is no longer a real threat to the people of Uganda) and so many other African tin-pot dictators are the product of long-term US (CIA), British, Israeli and French interference in African nations.
Joseph Kony leads the Lord's Resistance Army (LRA). In 2010, the LRA crossed into Darfur in Sudan and since then have been enjoying the protection of the Sudanese military, and Sudan's notorious president, Omar Hassan al-Bashir, who has been a longtime LRA patron. al-Bashir is accused by the International Criminal Court of war crimes and genocide in Darfur. It should come as no surprise then that the CIA has long-standing and close ties with al-Bashir and Sudanese intelligence services.
So there you have it. The principal financier and protector of the Joseph Kony and the LRA is a genocidal dictator who is supported by the US government via the CIA. That's just one degree of separation between the CIA and the LRA. Yet the 'Kony 2012' people believe they can lobby the US government to do something about Kony and the LRA!
The aim of the US (and other) governments has always been to destabilize African nations in order place into power any individual that would be amenable to the theft by US corporations of the resources of African nations. This destabilization process, which includes the massive and repeated provision of weapons to the war lords and thugs, inevitably leads to the killing and maiming of thousands of civilians. And it continues to this day.
Elliot Ross of the Africa is a country blog sums up the problem with 'Kony 2012':
"To ask people to climb down from the soaring heights of "Kony 2012", a place where they get to feel both sanctified and superior, and truly descend into the mire of history and confusion is simply too big a task. It would be boring and difficult and it would not be about Facebook or Angelina Jolie or coloured wristbands or me. When the euphoria evaporates and the Twittersphere has dried its tears (probably by the end of this week), all that remains will be yet another powerful myth of African degradation."