"Your medicine is called Olanzapine. Pronounced 'o-lan-za-peen,'" says the lime green kids' brochure for the antipsychotic Zyprexa, published by Britain's National Health Service (NHS). "Many children, teenagers and young people need to take medicines prescribed by doctors to help them stay well and healthy," says the text amid cartoons of happy children skating, roller blading and playing soccer.
Similar brochures educate children about "ris-perry-done" (Risperdal), another antipsychotic and "ato-mox-e-teen" (Strattera), an ADHD drug. But when mental health advocate Ben Hansen tried to "educate" US children further by posting the brochures on his web site bonkersinstitute.org, he got a love letter from the NHS.
"I have been informed that you are using our leaflets on your web-site," wrote Deputy Chief Pharmacist with the Central and North West London NHS Trust Sue Eccles in an email this month. "Our objective is [sic] provide written materials to support the verbal counselling given by healthcare professionals -- they are not meant to stand alone as sources of information," says Eccles requesting that only the "front page and our contact details," be shown.