For connoisseurs, Barack Obama's fundraising emails for the 2012
election campaign seem just a tad forlorn -- slightly limp reminders of
the last time round.
Four years ago at this time, the early adopters among us were just starting to get used to the regular flow of email from the Obama campaign. The missives were actually exciting to get, because they seemed less like appeals for money than a chance to join a movement.
Sometimes they came with inspirational videos from Camp Obama, especially the volunteer training sessions staged by organizing guru Marshall Ganz. Here's a favorite of mine, where a woman invokes Bobby Kennedy and Cesar Chavez and says that, as the weekend went on, she "felt her heart softening," her cynicism "melting," her determination building. I remember that feeling, and I remember clicking time and again to send another $50 off to fund that people-powered mission. (And I recall knocking on a lot of New Hampshire doors, too, with my 14-year-old daughter.)
Not even when deputy campaign manager Jen O'Malley Dillon offered to let me "take ownership of this campaign" by donating to it and, as an "added bonus," possibly finding myself "across the table from the president." Not even when Michelle lowered the entry price from $75 to $25 and offered this bit of reassurance: "Just relax. Barack wants this dinner to be fun, and he really loves getting to know supporters like you." Not even when, hours before an end-of-September fundraising "deadline," Barack himself dropped the asking price to three dollars. God, have a little self-respect man! Three dollars?
None of us gave $50 hoping for a favor. Quite the opposite. You gave $50 hoping that, for the first time in a long while in American politics, no one would get a favor. And the candidate, it must be said, led us on. His rhetorical flights were dazzling -- to environmentalists like me, he promised to "free this nation from the tyranny of oil once and for all," and pledged that his administration would mark the moment when "the rise of the oceans began to slow and our planet began to heal."
Once in office, it was inevitable that he'd disappoint us to some degree. In fact, we knew the disappointment would come and braced ourselves for it. After all, our movement was up against the staggering power of vested corporate and financial interests. It's hard to beat big money. Still, we didn't mind thinking: Yes, we can. We'll work hard. We've got your back. Let's go!
What we completely missed was that Obama didn't want us at his back -- that the minute the campaign was over he would cut us adrift, jettison the movement that had brought him to power. Instead of using all those millions of people to force through ambitious health-care proposals or serious climate legislation or (fill in the blank yourself here), he governed as the opposite of a movement candidate.
He clearly had not the slightest interest in keeping that network activated and engaged. Though we had brought him to the party, it was as if he didn't really want to dance with us. Instead -- however painful the image may be -- he wanted to dance with Larry Summers. (Fundraising idea: I'd pay $75 to be assured I never had to have dinner with Summers.)
As the months of his administration rolled into years, he only seemed to grow less interested in movements of any sort. Before long, people like Tom Donahue, president and CEO of the US Chamber of Commerce, were topping the list of the most frequent visitors to the White House. And that was before this winter when -- after they'd been the biggest contributors to GOP congressional candidates -- Obama went on bended knee to Chamber headquarters, apologizing that he hadn't brought a fruitcake along as a gift. (What is it with this guy and food? At any rate, he soon gave them a far better present, hiring former Chamber insider Bill Daley as his chief of staff.)
Now, with his popularity tanking, Obama and his advisors talk about "tacking left" for the election. A nice thought, but maybe just a little late.
Increasingly, it seems to me, those of us who were ready to move with him four years ago are deciding to leave normal channels and find new forms of action. Here's an example: by year's end the president has said he will make a decision on the Keystone XL pipeline, which would carry crude oil from the tar sands of northern Alberta to the Gulf of Mexico. The nation's top climate scientists sent the administration a letter indicating that such a development would be disastrous for the climate.