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March $ Madness, 2013: The Exploitation of the Black Athlete

By   Follow Me on Twitter     Message Earl Smith     Permalink
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March $ Madness, 2013: The Exploitation of the Black Athlete

 

 


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What I term the Athletic Industrial Complex (AIC) looks very similar each spring when the media attention and competition turns to the men's March Madness Basketball Tournament.

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We do understand that the women also play this March Madness tournament, but there is not much media attention paid to it, unless like last year (2012) the media buzz and TWEETS were about the Baylor team with the phenomenal player Britney Griner and the overwhelming concern being is she a male.  The same goes for this year.

 

http://espn.go.com/womens-college-basketball/tournament/2013/story/_/id/9065613/2013-ncaa-women-tournament-brittney-griner-backlash-not-us - comments 126

 

Of the 68 original teams playing in this years men's March Madness basketball tournament, the majority of the players are African American.

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Of the 68 original teams playing in this years men's March Madness basketball tournament, the majority of the coaches are White males.

 

Of the 68 original teams playing in this years men's March Madness basketball tournament, the vast majority of the athletic directors are White males.

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Sociologist interested in Social Stratification (race, class & gender issues)

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March $ Madness, 2013: The Exploitation of the Black Athlete