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Sci Tech    H2'ed 7/26/09

How to Use Twitter Hashtags to Blast Your Reach and Build Your Follower Base

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Use Hashtags For Greater Twitter Success

Here's a Twitter tip:

You can easily use hashtags to reach many more people and build your follower base faster.

Say you've just started with twitter. You have under 1000, even under 50 followers. You may ask yourself, "Why bother tweeting to so few people?" And you're right.

By using hashtags, you can change all that and reach a massively larger audience than your small following.

Here's why. Other people use the twitter search box, or they use tweetdeck to routinely view hashtag search results, where you can set up permanent searches that appear as columns.

It's amazing how many people who don't understand twitter think it's for telling where and when you had coffee. Sure, there are some incredibly boring or narcissistic people who really think that's what twitter is for. And maybe some celebrities can get away with it. But for most on twitter, they are trying to make a difference in some way-- for a cause, an ideology, a campaign, or a business. Those people want to reach a lot of people, build a follower base and get their ideas and information out there.

In the spirit of the movie The Graduate, I have one word for you. No, not plastics-- the word is Hashtags.

More sophisticated twitter users routinely use hashtags to reach more people, which is a great way to get new followers.

Hashtags, since they are sought by twitter searchers, instead of just your followers seeing your tweets, can help you to reach 1000s, even tens of thousands who may see them.

A hashtag is simply a tag which has the # sign in front of it. So the hashtag for the tag, "hashtags" would be, "#hashtags."

I first picked up on the power of hashtags at a 2009 Personal Democracy Forum (#pdf09) panel session, from conservative political consultant, David All ( @DavidAll or He pointed out that #tcot is one of the most popular hashtags used by conservatives, including members of congress.

I asked which hashtags were used by progressives and got a crowdsourced answer from the audience, that #p2 and #topprog were used, but not as widely as #TCOT.

Since then, whole articles have been written on which ideology is doing better on twitter, based on stats on #tcot and #p2.

I've been writing a lot about healthcare, where I'm advocating for single payer, so I did some research to identify related hashtags. I came up with #HC #healthcare #hcr#singlepayer , #publicoption, and #hc09 and from conservatives-- #obamacare, #healthbill, #handsoff. And there are more.

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Rob Kall Social Media Pages: Facebook page url on login Profile not filled in       Twitter page url on login Profile not filled in       Linkedin page url on login Profile not filled in       Instagram page url on login Profile not filled in

Rob Kall is an award winning journalist, inventor, software architect, connector and visionary. His work and his writing have been featured in the New York Times, the Wall Street Journal, CNN, ABC, the HuffingtonPost, Success, Discover and other media. 

Check out his platform at

He is the author of The Bottom-up Revolution; Mastering the Emerging World of Connectivity  

He's given talks and workshops to Fortune 500 execs and national medical and psychological organizations, and pioneered first-of-their-kind conferences in Positive Psychology, Brain Science and Story. He hosts some of the world's smartest, most interesting and powerful people on his Bottom Up Radio Show, and founded and publishes one of the top Google- ranked progressive news and opinion sites,

more detailed bio: 

Rob Kall has spent his adult life as an awakener and empowerer-- first in the field of biofeedback, inventing products, developing software and a music recording label, MuPsych, within the company he founded in 1978-- Futurehealth, and founding, organizing and running 3 conferences: Winter Brain, on Neurofeedback and consciousness, Optimal Functioning and Positive Psychology (a pioneer in the field of Positive Psychology, first presenting workshops on it in 1985) and Storycon Summit Meeting on the Art Science and Application of Story-- each the first of their kind.  Then, when he found the process of raising people's consciousness and empowering them to take more control of their lives  one person at a time was too slow, he founded which has been the top search result on Google for the terms liberal news and progressive opinion for several years. Rob began his Bottom-up Radio show, broadcast on WNJC 1360 AM to Metro Philly, also available on iTunes, covering the transition of our culture, business and world from predominantly Top-down (hierarchical, centralized, authoritarian, patriarchal, big)  to bottom-up (egalitarian, local, interdependent, grassroots, archetypal feminine and small.) Recent long-term projects include a book, Bottom-up-- The Connection Revolution, debillionairizing the planet and the Psychopathy Defense and Optimization (more...)

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