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How Do We Enable a New Productivity Revolution?

By       Message Steven Zuckerman     Permalink
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Business Week Magazine said: "The industrial economy is giving way to an innovation and creative economy, and corporations are at another crossroads. Attributes that made them ideal for the 20th century could cripple them in the 21st; they will have to change dramatically. The main struggle of daily business will be won by the people and the organizations that adapt most successfully to the new world that is unfolding."

If there is one thing in the world that is constant, it is change. And currently, we're experiencing a dramatic sense of change from the old ways of doing things to a new, more progressive, more empowered, productive and efficient new business economy. But there's a big problem here: old, traditional media isn't going to enable it. In the words of Peter Finch's Howard Beale character in the motion picture, "Network": "Turn your televisions off! Television is in the boredom-killing business. We deal in illusions, none of this is true."

Here's something that's true. Since most mainstream media (and now Internet media) is dependent upon securing as many readers' eyeballs as possible, we have a situation where most media caters to the needs of the advertisers instead of the readers.

With this in mind, one can understand how this "fear culture" has been born -- born out of media companies, dedicated to their advertisers, who wish to reach as many people as possible. While this form of creative censorship limits the type of empowering information the readers receive, no wonder the fear factor, fear economy of Chicken Little "The Sky is Falling" is so prevalant in most of the worlds' citizens at this time.

While Albert Einstein once said, "We cannot solve today's problems with the same thinking that caused them," one doesn't have to be a brain surgeon to understand that status quo companies, organizations and their advertising budgets wish to maintain control of media messages, therefore the solutions to our problems are not supported or promoted by mainstream media.

But what are the true solutions to the problems that currently face us? Problems in areas such as:

-Overpopulation

-Energy

-Agriculture

-Transportation

-Finance and Banking

-Education

-Family systems

-Community building

While those involved with the Occupy Events should be commended for enabling the world to see their anger and frustration, what are the solutions for this global mess? Will it be the politicians of the world who solve our greatest problems? I think not, as the politicians are dependent on the same sort of status quo thinking that got us into this mess.

The real solutions will arise from the same types of people who built and enabled digital revolutions. They are the kids on the streets. They are the passionate students who work diligently from their dorm rooms. These solutions won't come from the politicians or companies such as Exxon/Mobil, HBO, BP, Shell, JCP&L or any other combinations of corporate letters.

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http://www.thisisnextgen.com
Steven Zuckerman is an entertainment and media producer who has spent a lifetime promoting talent he believes in. He is the Creator and Producer of the highly acclaimed New York Music and Internet Expo (1999-2001) and the Global Entertainment and (more...)
 

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