39 online
Most Popular Choices
Share on Facebook 8 Printer Friendly Page More Sharing
OpEdNews Op Eds   

Enough with the Pink

By       (Page 1 of 1 pages)   2 comments
Follow Me on Twitter     Message Elizabeth Gordon

Pink Ribbon by Multi-license with GFDL and Creative Commons CC-BY-SA-2.5 and older versions (2.0 and 1.0)

It's November and National Breast Cancer Awareness Month is over. Finally.

The pink in October was everywhere. Pink rubber bracelets, pink ribbons at checkout lines, "Save the Boobies" bumper stickers, "Save the Ta-tas" t-shirts, and pink every-freakin'-thing all over the NFL.

And what is all of this "awareness" getting us, really? According to the National Breast Cancer Coalition, breast self-exams do not save lives or detect breast cancer at an earlier stage. And despite the legions who earnestly Race for the Cure every year, the Susan G. Komen Foundation hasn't "cured" anything yet -- not surprising since it, like the American Cancer Society, spends most of the millions it rakes in on educating the public (that's what those pink ribbons are supposed to do) rather than curing the sick.

What do I have against breast cancer victims? Nothing; I'm one of them. I was diagnosed earlier this year, have undergone one surgery, and am scheduled for a second.

My surgeons tell me, in shocked and oddly gossipy tones,  that breast cancer has reached epidemic proportions. Every week, they see more and more women with the diagnosis, and the women are getting younger and younger. Pink isn't saving those women's lives. Surgeons are, and radiation, and chemo. Though it ain't pretty

But all this is missing the bigger picture. The best "cure" for breast cancer is prevention. And that's where things get messy. Because curing means looking at big, systemic problems -- like the amount of toxicity in the environment. Consider chemicals alone. Since their proliferation following World War II, the human body has become a toxic dump for hazardous compounds. (The average person's blood today is befouled with 27 harmful chemicals. Children's bodies are more contaminated than their parents' and grandparents'.) And chemicals are just one problem. 

We're not going to stop breast cancer, or any cancer, unless we stop turning our planet into a giant Superfund site. But who has the will, the passion, the political courage to take on the industrialized lifestyle we've become addicted to? Who'll challenge the global corporations responsible for the rape and poisoning of our air, earth, and water? I guess it's much easier to pin a pink ribbon on something than to take actions that actually matter.

Well Said 2   Must Read 1   Valuable 1  
Rate It | View Ratings

Elizabeth Gordon Social Media Pages: Facebook page url on login Profile not filled in       Twitter page url on login Profile not filled in       Linkedin page url on login Profile not filled in       Instagram page url on login Profile not filled in

Elizabeth Gordon is an Asian-Appalachian writer and professor who lives in Massachusetts.
Go To Commenting
The views expressed herein are the sole responsibility of the author and do not necessarily reflect those of this website or its editors.
Follow Me on Twitter     Writers Guidelines

Contact AuthorContact Author Contact EditorContact Editor Author PageView Authors' Articles
Support OpEdNews

OpEdNews depends upon can't survive without your help.

If you value this article and the work of OpEdNews, please either Donate or Purchase a premium membership.

If you've enjoyed this, sign up for our daily or weekly newsletter to get lots of great progressive content.
Daily Weekly     OpEd News Newsletter
   (Opens new browser window)

Most Popular Articles by this Author:     (View All Most Popular Articles by this Author)

Enough with the Pink

To View Comments or Join the Conversation:

Tell A Friend