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OpEdNews Op Eds    H3'ed 4/19/11

Bite Me Clown!

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Message David Cox
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Today April 19th is National McDonald's hiring day! No, this isn't a joke, this is a media promotion.

A way for corporate and government interests to make claims for a recovering economy when it is clearly not the case. Forbe's headlines it, "McDonald's National Hiring Day: Retailers and Congress Should Take Notes"

Forbe's- "Positive brand marketing of the company is another reason the McDonald's National Hiring Day is creative and smart. The promotional efforts behind the McDonald's National Hiring Day build excitement, hope, and encouragement for young and old, experienced and inexperienced to fill out an application."

Are you excited? Are you hopeful? Are you encouraged? Are you aware that no sitting President has ever been reelected with unemployment over seven percent? Our corporate shill in chief began a program last year to spend government money for local community colleges to encourage job training with such employers as the Gap, Banana Republic and yes, McDonalds. This is what they offer to your children and this is what they offer to you as gainful employment and recovery.

The Associated Press- " It is also trying to shed the negative connotation of employment at the fast-food chain, once dubbed "McJobs." McDonald's says about half of the company's franchise owners and more than 75% of its managers started in entry-level jobs at McDonald's.

"A McJob is one with career growth and endless possibilities," the company said.

McDonald's held a similar event in its Western region last year. More than 60,000 people applied for 13,000 jobs."

BRIGHTON, Mich. (WJBK) Fox - Nationally, the career path opportunities at McDonald's are significant: 70 percent of restaurant managers, 50 percent of McDonald's corporate staff and 30 percent of owner operators started as restaurant crew at one point in time.

McDonald's also prides itself on benefits. The average restaurant spends about $51,330 on benefits. Each McDonald's spends nearly $507,595 on wages, or more than $1,390 per day, which comes out to 25.1 percent of each restaurants revenues; wages and benefits account for more than 31.9 percent of McDonald's revenues.

The old inverted funnel theory, 70 percent of restaurant managers, so one store manager and three or four shift mangers per store times the hundreds of employees that come and go. It is no different than saying 70 percent of all pentagon generals began as army privates or 99 percent of Power Ball winners first purchased a ticket.

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I who am I? Born at the pinnacle of American prosperity to parents raised during the last great depression. I was the youngest child of the youngest children born almost between the generations and that in fact clouds and obscures who it is that (more...)

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