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(It's) Alimentary, My Dear

By       Message Vi Ransel     Permalink
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(It's)Alimentary, My Dear

Advertising encourages you to indulge,
to luxuriate, e.g., to waste
the "rich" lather of mass-manufactured
shampoo with a Fancy French Name

to pamper yourself with the latest mass-produced fashions
stamped with a celebrity's name and made by slaves in East Asia,

to splurge on diamonds mined by African children
who are likewise exploited to mine coltan
in yet another electronics product
you know you just have to have,

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to annually buy another "manly" truck
built tough and touted as an American Revolution,
to religiously watch sports and reality/game shows
which advertise such nonsense as the solution

to the contradictions inherent in capitalism
where the many are eaten up to service the few.
Thus you are encouraged to "rebel" via shopping,
a non-threatening and profitable "revolution"

which is sold as freedom and economic democracy
in place of participation in decisions on policy
which would put a crimp in government as a pimp for the Rich
and end the tyranny of corporate monopoly.

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(But then shopping is so much easier
than exercising citizenship
in a functioning, participatory democracy.)

real American revolution would throw open corporate "gates"
behind which the Rich hide, and stop forging links in the chain
which consign the many to the peculiar institution of debt slavery
which is spoken of so fondly by the corporations and the banks.

The more you waste, the more you'll buy,
and the more corporations can profit,
while those on the receiving end of American policies
become collateral damage, or industrial

And when you max out your credit, you can't fulfill your purpose,
which is the reason for the politics that create corporate profits
so in corporate parlance you've now become
an easily disposable industrial
waste product.

And this waste is making somebody filthy, stinking, rich,
while the rest of us are being digested by capitalism,
and wind up at the other end of its system as waste,
or the equivalent of corporate


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Vi's works appear widely both in print and online. She conducts Poetry Workshops and gives readings in Central New York. Her latest chapbook is "Sine Qua Non Antiques (an Arcanum of History, Geography and Treachery).

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