Share on Google Plus Share on Twitter 1 Share on Facebook Share on LinkedIn Share on PInterest Share on Fark! Share on Reddit Share on StumbleUpon Tell A Friend (1 Shares)  

Printer Friendly Page Save As Favorite View Favorites (# of views)   No comments
Life Arts

“Girls” Producer Goes On The Offensive...

By       Message Ronn Torossian     Permalink
      (Page 1 of 1 pages)
Related Topic(s): ; ; ; , Add Tags Add to My Group(s)

View Ratings | Rate It

opednews.com Headlined to H4 1/20/14

Recently, the producers, and writer of the HBO dramedy, "Girls", went on the offensive, responding to one question that became the shot heard round the world in the conversation about femininity, and power in America. A reporter asked the writer, who is also the show's star, why her character was always so naked. The implication, of course, is that there is no reason to subject audiences to an "imperfect" body. The firestorm that followed is an example of what can happen when a question touches several hot buttons all at the same time.

The ramifications are instructive to those willing to learn about the law of unintended consequences. One question was asked, an inquiry not phrased to offend, but loaded with nuance. Suddenly, sparks were flying. At one point, the interview could not progress because one of the producers was so livid about the previous question. The kerfluffle that followed filled countless blogs, and entertainment websites with exactly the sort of divisive comment fodder that keeps people coming back for more.

Why did this happen, and what can you learn? When someone has an agenda, they will take every opportunity you give them to further that agenda. The writer of "Girls" clearly wants to challenge societal "norms." She is doing so blatantly. The question offered the perfect stepping off point to get that conversation going. The lesson here is not that the strategy was wrong, or dishonest. It was neither. Instead, it was very successful.

Those with an agenda will take the message string away from you when they can. You can either plan to be a part of it or do what you can to maintain control of the message. The reporter in question should have been aware of what would happen if he took the bait. Maybe he was. Maybe not.

However, if you don't want to become an unwitting springboard for another message or messenger, you should carefully choose your messages in order to get the answers you want without ceding control of the conversation to someone else.

Ronn Torossian is CEO of 5WPR, a leading American PR Agency.

 

 

- Advertisement -

View Ratings | Rate It

http://www.RonnTorossian.com

Ronn Torossian founded 5WPR/5W Public Relations, a leading US Public Relations firm, in 2003 and has overseen the company's rapid growth and expansion. Under his supervision, the company has won many awards, including the PR Agency of the year (more...)
 

Share on Google Plus Submit to Twitter Add this Page to Facebook! Share on LinkedIn Pin It! Add this Page to Fark! Submit to Reddit Submit to Stumble Upon



Go To Commenting
/* The Petition Site */
The views expressed in this article are the sole responsibility of the author and do not necessarily reflect those of this website or its editors.

Writers Guidelines

Contact EditorContact Editor Author PageView Authors' Articles

Most Popular Articles by this Author:     (View All Most Popular Articles by this Author)

Start Small Again; How Small Businesses Can Become Social Media Adept

To the Class of 2010; BEFORE you make your First Mistakes

The Role of PR in "Change-Management"

What To Do With The Extra Week In 2014

Why the Occupy Wall Street Protesters Will Occupy A Lot of Media Attention? They understand PR

Israel's PR is out of Spin: The Next Flotilla Will Do More Damage --" By Ronn Torossian