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As Whole Foods Boycott Grows on Facebook, Brand Perception Drops

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While we take no sides on the issue, it's hard not to attribute at least some of the drop in consumer perception to the vocal Facebook group that has emerged in the aftermath of the CEO's Wall Street Journal op-ed. Should YouGov's research be as accurate as it claims to be, then Whole Foods definitely needs to be concerned about this social media backlash that's negatively impacting consumer opinion.

Read the rest of the story HERE:

At mashable.com

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