| Banks in Western Massachusetts' Berkshires region are helping gear money toward local businesses by way of BerkShares, a currency that offers customers 10 percent off purchases. Since its inception about two years ago, more than $2 million in BerkShares has gone through the region. The currency's price, 100 BerkShares to $90, offers customers a 10 percent discount and gives them impetus to shop at participating businesses. |
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