|Atwater exposed the subliminal ways that race is talked about in an interview with historian Alexander Lamis. He said 'you can't just say ni**er, ni**er, ni**er' any more', so you talk about welfare queens or ACORN. Atwater knew that if you don't keep it subtle, this stuff will offend voters. But in its desperation the McCain campaign has been jumping the shark on coded racial messages.
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Sheila Samples is an Oklahoma writer and a former civilian US Army Public Information Officer. She is a Managing Editor for OpEd News, and a regular contributor for a variety of Internet sites.
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