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The truth about creativity

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View Ratings | Rate It Headlined to H4 3/24/12

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Jonah Lehrer talks about why brainstorming doesn't work and why artists need to cultivate grit. Why did Bob Dylan compose the classic "Like a Rolling Stone" only after he had become so disgusted with his own music that he was planning to quit the business permanently? How did Silicon Valley become a hub of innovation while other genius-packed cities did not? And what does the placement of a company's bathrooms have to do with the number of innovative products it makes? These questions --- and many more like them -- are at the heart of Jonah Lehrer's new book "Imagine: How Creativity Works." The journalist and author of "Proust and the Neuroscientist" and "How We Decide" has taken on one of the most deceptive and beguiling problems in the science of mind, what he calls "our most important talent: the ability to imagine what has never existed."

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