Advertisers and retailers are increasingly using technologies to mine for consumers' demographical information, create super-personalized ads and zero in on people's shopping habits.
Meanwhile, a handful of Whole Foods grocery stores in Chicago and Canada installed cameras last year that use facial recognition software to analyze passing shoppers and cater ads to them. |
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At www.sfgate.com
Margaret Bassett passed away August 21, 2011. She was a treasured member of the Opednews.com editorial team for four years.
Margaret Bassett--OEN editor--is an 89-year old, currently living in senior housing, with a lifelong interest in political philosophy. Bachelors from State University of Iowa (1944) and Masters from Roosevelt University (1975) help to unravel important requirements for modern communication. Early introduction to computer science (1966) trumps them. It's payback time. She's been "entitled" so long she hopes to find some good coming off the keyboard into the lives of those who come after her.