This town in the Urals has established itself as a cultural and artistic destination, where music and art curators put on the kind of programs that their colleagues in Moscow and St. Petersburg would envy. The Third International Eurasia Music Festival, which was held in October, was conceived of in 2011 as a way of exploring the musical influences between East and West — a natural niche, considering the city's location on the virtual border between Europe and Asia. Held just three times so far, it has evolved into an arts event that pushes cultural boundaries and brings new meanings and energy to the word “dialogue.”