Female job seekers are much less likely to be shown adverts on Google for highly paid jobs than men.
Carnegie Mellon researchers built an automated testing rig that pretended to be a series of male and female job seekers. Their 17,370 fake profiles were shown 600,000 adverts which the team tracked and analysed.
The study's authors wrote: “In particular, we found that males were shown ads encouraging the seeking of coaching services for high paying jobs more than females.”
One experiment showed that Google displayed adverts for a career coaching service for “$200k+” executive jobs 1,852 times to the male group and only 318 times to the female group.
The study's authors admit the gender discrimination shown is difficult to pin to one factor, due to the complexity of both Google’s profiling systems, and the way advertisers buy and target their adverts using Google.
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At www.theguardian.com
Rob Kall is an award winning journalist, inventor, software architect, connector and visionary. His work and his writing have been featured in the New York Times, the Wall Street Journal, CNN, ABC, the HuffingtonPost, Success, Discover and other media.
He is the co-founder of the
Arc of Justice Alliance a platform designed to help organizations and individuals working for justice and a better world to discover each other and share resources and strategies, with the hopes that this will build their power.
Check out his platform at Bottom Up Radio Show, and founded and publishes one of the top Google- ranked progressive news and opinion sites, OpEdNews.com
more detailed bio:
Rob Kall has spent his adult life as an awakener and empowerer-- first in the field of biofeedback, inventing products, developing software and a music recording label, MuPsych, within the company he founded in 1978-- Futurehealth, and founding, organizing and running 3 conferences: Winter Brain, on Neurofeedback and consciousness, Optimal Functioning and Positive Psychology (a pioneer in the field of Positive Psychology, first presenting workshops on it in 1985) and Storycon Summit Meeting on the Art Science and Application of Story-- each the (more...)
