In a great example of "bottom-upness," a Wisconsin-based spice company spent more than $100,000 in the first week of October on a social media advertisement supporting the impeachment of Donald Trump. Penzeys Spices, a Wauwatosa-based spice company, spent $109,933 between Oct. 1 and Oct. 7 posting and reposting an ad that called Trump's phone call with Ukranian President Volodymyr Zelensky a "mandatory open and shut case for the impeachment," saying the GOP has "turned its back on conservative values and has instead come to embrace the 'textbook' racism of white nationalism." Penzeys' spending on the impeachment-related ad between Sept. 25 and Oct. 5 was second only to the Trump campaign’s own ads about impeachment.
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