The Trump campaign may be a win-win for Trump, but it is a monstrous dilemma for a lot of other people. It is a dilemma for the Republican Party and a dilemma for the people Trump is running against. They would love to dismiss him as a sideshow and declare his shark jumped, except he keeps dominating the campaign and the conversation, and they have no clue whether to engage, attack, ignore or suck up in response.