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 Ronn Torossian CEO, 5WPR SHARE 
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Ronn Torossian founded 5WPR/5W Public Relations, a leading US Public Relations firm, in 2003 and has overseen the company's rapid growth and expansion. Under his supervision, the company has won many awards, including the PR Agency of the year for the American Business Awards, and being honored as Inc. 500 honorees on numerous occasions. The firm has over 100 employees, with offices in New York and Los Angeles. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included PR programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. A New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." CBS National News said "Ronn Torossian knows spin," he was referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert." Ronn Torossian is regularly featured in and quoted by the media. His Op-eds are regularly featured in the Huffington Post, O'Dwyer's, PRDaily.com and many other media outlets. Torossian was named the American Business Awards PR Agency Executive of the year, and is a past semi-finalist for Ernst & Young's Entrepreneur of the Year. A resident of Manhattan, Torossian was named to PR Week's "40 Under 40" List and Advertising Age's "40 Under 40" list, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO), and a board member of numerous non-profit organizations.
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Sunday, December 19, 2010Start Small Again; How Small Businesses Can Become Social Media Adept Naturally, I relate easily to small business owners. Most small businesses in the U.S realize there is "something" about social media and online marketing, but are still extremely hesitant in treating it as seriously as their other operations. I share that notion from a PR standpoint" where social media is now an integral part of any PR plan, with different models suggesting different outcomes.
Friday, June 25, 2010To the Class of 2010; BEFORE you make your First Mistakes Entrepreneurial lessons from CEO & Founder of 1 of the 20 largest Independent PR firms in the US
Wednesday, October 6, 2010The Role of PR in "Change-Management" Now that corporate crisis season is over for most companies, we're witnessing the onset of a new era: change management, or the changes that take place post-crisis. Is it possible that the most crisis-struck companies are the ones still neglecting basic PR practices? Apparently, they did not learn their lesson, for following the public opinion of BP and HP clearly shows that PR is still lacking.
Wednesday, October 12, 2011Why the Occupy Wall Street Protesters Will Occupy A Lot of Media Attention? They understand PR Observing the "Occupy Wall Street" protestors first-hand this weekend, one wouldn't think that this leaderless, disparate, unorganized group of no more than a few hundred people is a movement which would garner reaction from the White House, Republican Presidential candidates, and capture national media attention.
Wednesday, July 21, 2010Israel's PR is out of Spin: The Next Flotilla Will Do More Damage --" By Ronn Torossian Last night, on Tisha Be'av the saddest Jewish day of the year, I commemorated the destruction of the temple. On days of lamentation, I often think of scary things, and I believe that the State of Israel is in real danger because of their flawed Public Relations and communications work.
Thursday, January 2, 2014What To Do With The Extra Week In 2014 Entrepreneur discusses what to do with the extra week which appears on our calendar four times a year.
Monday, December 30, 2013Must-Read Book: Positive Thinking Leads To Positive Results Darren Hardy, the founder of Success Magazine, wrote a book on the importance of positive thinking. His book has great quotes on how to succeed -- and his association with Vemma shows that positive thinking works.
Friday, June 25, 2010Plant your PR Seeds too; How StartUps can make the most of the VC Recovery / Ronn Torossian Plant Your PR Seeds: How brand building can help you get funding
Sunday, July 4, 2010This Weekend take a Step further towards Independence; 4 for the 4th 4th of July; Entrepreneur; Ronn offers 4 easy and applicable tips to apply to this holiday weekend.
Friday, October 22, 2010Retail & Consumer New Media Lessons From The GAP Logo Fiasco The GAP this week has learned the painful lesson of today's new media world Its fast and furious. Following consumer outcry in social media channels, the brand reversed its proposed logo change. Cue industry criticisms and diatribes by every marketing blogger or columnist known to man"
Thursday, February 13, 2014Zimbio surveys create major click thrus Surveys offer companies great tools to capture information, as well as marketing brand building.
Friday, February 14, 2014Publicity Stunts Work Publicity stunts work, and brands should consider this alternative, and review some examples that work.
Wednesday, February 12, 20145 Tips To Recruit & Retain Talent A successful entrepreneur offers tips on how to recruit and retain talented employees.
Thursday, July 29, 2010How To Focus On Reading in the Uber-Information Era As a self-made entrepreneur, I believe in the power of reading, and wasn't surprised last week when Amazon's Kindle book sales surpassed print books' for the first time. Information is always being changed and updated, and now the ways in which we retrieve information are following. So, how are people to choose the right way to get their news, books and journals in today's uber-information age?
Saturday, October 16, 2010My Advice to Brett Favre I haven't spoken to or met Minnesota's Quarterback Favre, but if he calls, I would tell him he needs to speak up, and damn quickly. I would remind him that large portions of the Tiger Woods hysteria could have been avoided had Tiger stood up quickly and taken responsibility, which he failed to do until months later. It's a mistake in PR and crisis management to keep silent during the heat, and this story will not go away unti
Thursday, October 21, 20101st Impressions Count: Manage Google Just last month, Google celebrated its 12th year as the giant who changed the world, and today is the largest media company on the planet. Without overstating it, Google has transformed the personal and professional life of everyone as we know it. Now it's "the result" that should make us aware of how we come up on Google search.
Monday, February 10, 2014Putin Uses The Media To Further Russia's Cause Russian President Vladimir Putin uses the media to further Russian interests...
Monday, April 25, 2011Donald Trump: Do it or Don't But Decide or your PR Will Be Hurt If you're looking for a master example of branding, and exploiting the art of publicity, look no further than Donald Trump. When one hears Trump, wealth, luxury, and opulence resonate -- but I think if he's not serious about running for President he needs to stop his campaign very soon he may forever damage his brand.
Sunday, February 16, 2014Beef recall bruises meat marketing Beef recall has major business effects...
Wednesday, August 11, 2010Making a comeback from a PR crisis: What's next for Al Gore ? While its always a relief to be cleared of criminal allegations, for high-profile leaders like Al Gore, an acquittal in the court of law does not imply a similar outcome by the court of public opinion. We tend to remember public figures for their mishaps and embarrassments...
Saturday, April 19, 20145 Ways To Measure Your Online Worth Creating powerful online content...
Wednesday, February 5, 2014Movie producers unleash a demon baby on NYC Devils Due the movie with brilliant guerilla marketing stunt..
Friday, November 5, 2010Don't Say "Farewell" to Campaigning Staff: A Sincere PR Tip to the Elected This coming week will put an end to an intensive congressional race throughout the country. The campaigning on both sides was said to be some of the most expensive in the history of congressional campaigning.
Monday, January 31, 2011New World Order & New Media Order: how social media changed our world, again The 1970's counter-cultural poem " The Revolution Will Not Be Televised " couldn't be further from the truth today, as we see governments today shutting down social media, as "The Great Lie" is harder than ever before, as self-created content via social media has spread to the Middle East and worldwide
Friday, September 10, 2010Going Global Begins with Attitude and Communications The Labor Day weekend sealed the last of a series of economic data released to the public over the course of the past month and a half. Almost instantly, it seemed to have a negative impact on people's emotions and confidence. For many industries, and even small companies, aspirations have remained on a global scale: Why stay "king of your street" when you can become king of an empire?
Monday, January 20, 2014“Girls†Producer Goes On The Offensive... The hit TV show "Girls" has been all over the news in recent weeks surrounding feminism, nudity & more..
Friday, September 3, 2010"PR" out of "Dirty Words" in Corporate Lexicon with "Issues Management" - How Professional Expertise Works for Your PR Yesterday we were informed that the banking industry has regained profits bringing it close to the pre-crisis levels. The analysis of how they got there indicated that the bigger lenders performed better than those institutions who still preferred keeping funds to themselves as opposed to benefiting the still-struggling public.
Monday, February 17, 2014Taking The Next Step In Business Growing your business step by step...
Thursday, November 4, 2010Give More, Gain More: Charity to Assist Growth Corporate Social Responsibility (CSR), or donations, can often be seen as window-dressing, but when done right corporate responsibility can bring personal fulfillment through the act of giving. Earning my living helping corporations (and individuals) utilize the media and public forums to build their brand, I am often asked if certain charitable initiatives will help companies make more, or be portrayed better and my professio
Friday, January 3, 2014Blood Pressure Does NOT Have To Increase With Age Dr. Chauncey Crandall, a cardiologist, challenges conventional wisdom on blood pressure...
