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Ronn Torossian CEO, 5WPR
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Ronn Torossian

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Ronn Torossian founded 5WPR/5W Public Relations, a leading US Public Relations firm, in 2003 and has overseen the company's rapid growth and expansion. Under his supervision, the company has won many awards, including the PR Agency of the year for the American Business Awards, and being honored as Inc. 500 honorees on numerous occasions. The firm has over 100 employees, with offices in New York and Los Angeles. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included PR programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. A New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." CBS National News said "Ronn Torossian knows spin," he was referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert." Ronn Torossian is regularly featured in and quoted by the media. His Op-eds are regularly featured in the Huffington Post, O'Dwyer's, PRDaily.com and many other media outlets. Torossian was named the American Business Awards PR Agency Executive of the year, and is a past semi-finalist for Ernst & Young's Entrepreneur of the Year. A resident of Manhattan, Torossian was named to PR Week's "40 Under 40" List and Advertising Age's "40 Under 40" list, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO), and a board member of numerous non-profit organizations.

www.RonnTorossian.com

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29 Articles, 0 Quick Links, 7 Comments, 2 Diaries, 0 Polls

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SHARE More Sharing        Wednesday, October 6, 2010
The Role of PR in "Change-Management" Now that corporate crisis season is over for most companies, we're witnessing the onset of a new era: change management, or the changes that take place post-crisis. Is it possible that the most crisis-struck companies are the ones still neglecting basic PR practices? Apparently, they did not learn their lesson, for following the public opinion of BP and HP clearly shows that PR is still lacking.
SHARE More Sharing        Friday, September 10, 2010
Going Global Begins with Attitude and Communications The Labor Day weekend sealed the last of a series of economic data released to the public over the course of the past month and a half. Almost instantly, it seemed to have a negative impact on people's emotions and confidence. For many industries, and even small companies, aspirations have remained on a global scale: Why stay "king of your street" when you can become king of an empire?
SHARE More Sharing        Friday, September 3, 2010
"PR" out of "Dirty Words" in Corporate Lexicon with "Issues Management" - How Professional Expertise Works for Your PR Yesterday we were informed that the banking industry has regained profits bringing it close to the pre-crisis levels. The analysis of how they got there indicated that the bigger lenders performed better than those institutions who still preferred keeping funds to themselves as opposed to benefiting the still-struggling public.
SHARE More Sharing        Wednesday, August 11, 2010
Making a comeback from a PR crisis: What's next for Al Gore ? While its always a relief to be cleared of criminal allegations, for high-profile leaders like Al Gore, an acquittal in the court of law does not imply a similar outcome by the court of public opinion. We tend to remember public figures for their mishaps and embarrassments...
SHARE More Sharing        Thursday, July 29, 2010
How To Focus On Reading in the Uber-Information Era As a self-made entrepreneur, I believe in the power of reading, and wasn't surprised last week when Amazon's Kindle book sales surpassed print books' for the first time. Information is always being changed and updated, and now the ways in which we retrieve information are following. So, how are people to choose the right way to get their news, books and journals in today's uber-information age?
SHARE More Sharing        Wednesday, July 21, 2010
Israel's PR is out of Spin: The Next Flotilla Will Do More Damage --" By Ronn Torossian Last night, on Tisha Be'av the saddest Jewish day of the year, I commemorated the destruction of the temple. On days of lamentation, I often think of scary things, and I believe that the State of Israel is in real danger because of their flawed Public Relations and communications work.
SHARE More Sharing        Sunday, July 4, 2010
This Weekend take a Step further towards Independence; 4 for the 4th 4th of July; Entrepreneur; Ronn offers 4 easy and applicable tips to apply to this holiday weekend.
SHARE More Sharing        Friday, June 25, 2010
Plant your PR Seeds too; How StartUps can make the most of the VC Recovery / Ronn Torossian Plant Your PR Seeds: How brand building can help you get funding
SHARE More Sharing        Friday, June 25, 2010
To the Class of 2010; BEFORE you make your First Mistakes Entrepreneurial lessons from CEO & Founder of 1 of the 20 largest Independent PR firms in the US

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