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Stan Cotton is a retired ad man who made a ton of money in the ad business. He's an old fire horse who can no longer resist the temptation to get back in the business. There's no balls out there. The opportunity and reward for gutsy advertising and promotion is greater than ever.
He has spent much of his professional life creating for small and large clients contrary, negative-to-positive feather-ruffling, thought provoking, chuckle inducing, out-of-the-groove, and occasionally shocking ads THAT SELL!Real advertising and promotion means getting at the stark naked truth and then putting it out there for everyone to emotionalize.
Why? Because every sale or political issue is based on an emotion.
In this world of socially acceptable wordage Stan Cotton uses the very unacceptable to get attention. State it like it is. Get into the consumers mind and make him face his fears or real needs.
Shake it up.
So take his years of marketing and his outrageous success and roll it into a Patriotically Correct website.
Cotton says, laying it on the line with truth and humor isn't the answer to every political problem, it is the solution. www.patrioticallycorrect.org
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Monday, September 7, 2009
Why The White House is losing the health debate. They're O.D."d on dignity.
Monday, September 7, 2009Why The White House is losing the health debate. They're O.D."d on dignity.
