Juda Engelmayer is the president of HeraldPR and Emerald Digital, and now a managing partner with Converge Public Strategies. His expertise are in the Corporate communications/Public Affairs/Crisis Communications areas of Public Relations, and SEO/ORM areas of the digital marketplace. Mr. Engelmayer directs his teams whose efforts are put to task for business, political, advocacy, and policy relates issues, as well as for individuals in national and international arenas; he publicly campaigns for clients, directing promotion and positioning, and handles issues of public discourse on corporate, financial, personal and philanthropy related matters. Over his so-far 30-year career, he served as a senior vice president for 5W Public Relations. Prior, he served as Chief Communications Officer for The American Jewish Congress. Juda has also served as Vice President at Rubenstein Associates, the venerable New York PR firm, where he handled accounts spanning foreign governments, spiritual leaders, entertainers, nonprofits, healthcare and medical research clients. His career began as an aid to the New York State Assembly Speaker, and then as the assistant director of the New York Regional Office of the Anti-Defamation League. In 1993 he was appointed as an executive assistant to H. Carl McCall, the New York State Comptroller, where he handled advocacy, communications, and nonprofit prompt contracting matters, and was part of the campaign process that saw the first ever NY Statewide elected African American elected two times. Mr. Engelmayer and his wife Debra, along with his brother-in-law Daniel J. Cohen, once owned the New York landmark Kossar's Bialy bakery, that opened in 1936 on the Lower East Side. They were the owners from 1998-2013. He is a proud member of Community Security Service (CSS) and devotes time and expertise training volunteers in professional security techniques and providing physical security for community organizations and programs.