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Susan C. Strong, Ph.D., is the founder and executive director of the Metaphor Project. She is also the author of our new book, MOVE OUR MESSAGE: HOW TO GET AMERICA'S EAR, available on our website. The mission of the Metaphor Project is helping Democrats, liberals and progressives learn how to mainstream their messages by framing them as part of the best American story.
OpEd News Member for 837 week(s) and 6 day(s)
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Sunday, January 30, 2011
Framing "Our American Budget" This article suggests tested language progressives can use for framing our American budget and what it means for our country, as we go into the critical budget/default prevention debate in the House in mid-February.
Sunday, January 30, 2011Framing "Our American Budget" This article suggests tested language progressives can use for framing our American budget and what it means for our country, as we go into the critical budget/default prevention debate in the House in mid-February.
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Sunday, December 12, 2010
Framing the Right's Nuclear Gamble This article, Framing the Right's Nuclear Gamble, suggests we add to our progressive pr some satire about right wing senators gambling with the new START treaty, just to stop Obama. It reviews all the many possible really bad nuclear outcomes of stalling or stopping ratification now or in 2011, in what I hope is a witty, tongue in cheek way.
Sunday, December 12, 2010Framing the Right's Nuclear Gamble This article, Framing the Right's Nuclear Gamble, suggests we add to our progressive pr some satire about right wing senators gambling with the new START treaty, just to stop Obama. It reviews all the many possible really bad nuclear outcomes of stalling or stopping ratification now or in 2011, in what I hope is a witty, tongue in cheek way.
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Friday, November 19, 2010
Countering the Right's "American" Con This article looks at the "American story" frames the Right used to win on November 2 and suggests ways we can use our own "American stories" to fight back.
Friday, November 19, 2010Countering the Right's "American" Con This article looks at the "American story" frames the Right used to win on November 2 and suggests ways we can use our own "American stories" to fight back.
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Wednesday, September 29, 2010
Let's "Reinvent America!" This article suggests some framing language for naming a "big tent" progressive movement that can include all of us and meet the public's hunger for a bigger vision of America than our politics can provide right now.
Wednesday, September 29, 2010Let's "Reinvent America!" This article suggests some framing language for naming a "big tent" progressive movement that can include all of us and meet the public's hunger for a bigger vision of America than our politics can provide right now.
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Thursday, July 22, 2010
Popping The Have's "Credibility Bubble " This article suggests macro framing language and concepts for attacking the credibility of the Right and other members of the D.C. elite who are again pushing market fundamentalism and other failed "economic recovery" strategies. The piece concludes with a focus on how to motivate voters to get out and vote in November, despite our many disappointments.
Thursday, July 22, 2010Popping The Have's "Credibility Bubble " This article suggests macro framing language and concepts for attacking the credibility of the Right and other members of the D.C. elite who are again pushing market fundamentalism and other failed "economic recovery" strategies. The piece concludes with a focus on how to motivate voters to get out and vote in November, despite our many disappointments.
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Friday, May 28, 2010
Framing "Fair Elections:" The Dream of America! This piece argues that we should frame the 2010 election as a time to start bringing back the "Dream of America:" government by the people, of the people, and for the people, where elections are clean and fair, not deceptive corporate political advertising campaigns. These things are our birthright, the original political Dream of America! Two recent bills show the way to get there.
Friday, May 28, 2010Framing "Fair Elections:" The Dream of America! This piece argues that we should frame the 2010 election as a time to start bringing back the "Dream of America:" government by the people, of the people, and for the people, where elections are clean and fair, not deceptive corporate political advertising campaigns. These things are our birthright, the original political Dream of America! Two recent bills show the way to get there.
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Friday, April 30, 2010
Cards on the Table! This article suggests framing language for talking about the new DISCLOSE bill unveiled today that repairs damage to our democracy done by the terrible Supreme Court Citizens' United decision.
Friday, April 30, 2010Cards on the Table! This article suggests framing language for talking about the new DISCLOSE bill unveiled today that repairs damage to our democracy done by the terrible Supreme Court Citizens' United decision.
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Thursday, April 1, 2010
Got American Breakthrough Language? This article suggests that having a legislative breakthrough with the health insurance reform bill shows how important "breakthroughs" are right now, and provides a list of other "breakthrough" language we can use as we go through the coming struggles over energy, banking, and immigration reform.
Thursday, April 1, 2010Got American Breakthrough Language? This article suggests that having a legislative breakthrough with the health insurance reform bill shows how important "breakthroughs" are right now, and provides a list of other "breakthrough" language we can use as we go through the coming struggles over energy, banking, and immigration reform.
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Thursday, February 18, 2010
Blame The "Big Business Thugs!" This piece argues that our real problem is those "big business thugs" who threaten, bribe and manipulate Congress to ignore the safety and welfare of the American people. We need to name the problem correctly and succinctly, so that American citizens can start taking our country back.
Thursday, February 18, 2010Blame The "Big Business Thugs!" This piece argues that our real problem is those "big business thugs" who threaten, bribe and manipulate Congress to ignore the safety and welfare of the American people. We need to name the problem correctly and succinctly, so that American citizens can start taking our country back.
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Tuesday, January 19, 2010
Say "Rules," Not "Regulation" The article argues that we should be talking about "rules," not "regulation," re both the financial reform crisis and the energy reform issue, since the word "rules" calls up mainstream accessible sports metaphors about playing by the rules, playing fair, and fair referees, while "regulation" is what the conservatives constantly refuse to accept.
Tuesday, January 19, 2010Say "Rules," Not "Regulation" The article argues that we should be talking about "rules," not "regulation," re both the financial reform crisis and the energy reform issue, since the word "rules" calls up mainstream accessible sports metaphors about playing by the rules, playing fair, and fair referees, while "regulation" is what the conservatives constantly refuse to accept.
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Wednesday, December 16, 2009
Framing Earthgate After Copenhagen This article makes important framing suggestions for the post-Copenhagen struggle to influence Congress re climate change legislation.
Wednesday, December 16, 2009Framing Earthgate After Copenhagen This article makes important framing suggestions for the post-Copenhagen struggle to influence Congress re climate change legislation.
