Send a Tweet
Most Popular Choices
Poll Analyses
Share on Facebook 5 Share on Twitter Printer Friendly Page More Sharing
OpEdNews Op Eds   

How Website Owners Can Share the Wealth with Currently Unpaid Writers

By       (Page 1 of 2 pages) (View How Many People Read This)   35 comments
Follow Me on Twitter     Message Rob Kall
Become a Fan
  (302 fans)
Currently, the vast majority of people who post content to blogs, blogging communities and websites don't get paid. The owners of the site make the money from ad and sales commission revenues.

It could be different. Without losing much revenue, website publishers could share the wealth. Big sites like,,, and others could help.

As a publisher of a website that publishes 300-400 articles a week, with plans to open more websites, my current model is, like most community websites, to not pay for content.

As a person who has made his living as a freelance writer, I know how tough it can be. As a publisher, when writers ask if I pay, I regretfully inform then that there's no money to pay them. But I wish I could and I've had a few software ideas that might make it viable without giving up much on my part. It might even help grow my site(s.)

So here's a suggestion to google, yahoo, ebay, and other web advertising sellers and vendors. I'm going to discuss it from the point of view of adsense, since I have adsense ads on my sites and since it is the biggest current ad program that I know of.

Make a version of adsense that allows sites with lots of members to share the wealth-- to let content contributing members earn part of the money earned by at least some of the google adsense advertising.

I've been wanting to this with the 8000+ members we have on our site,,, and I would imagine that a lot of other sites might also be interested.

The idea is to reward users who provide content. I think this will build user loyalty and referrals. Even if content contributors don't make a lot of money, at least they know that they are honored and respected and valued enough to share revenues. And with the "long tail" of the web, they will know that their efforts will continue to reward them.

I assume this would work best with larger sites with a minimum number of page views and or users. But then again, with the sheer massive numbers of the web, it may just work for smaller sites too, especially if users can have accounts that pool revenues.

The way I envision this would work is a member who submits content is offered an opportunity to sign up with google adsense (or comparable yahoo or amazon or other programs.) Then, a second google adsense ad will be designated on the pages with content that member submits (diaries, articles, polls, events, quotations, etc.-- whatever creates a unique page. Comments probably could even have ads too.

The website owner will continue to reap revenues from the usual ads that have been on the site, but one ad (or more) on the page will be designated as a shared revenue ad, and when the java code is generated for that ad, it will grab the code for the partnership between the member and the website owner. An advantage for website owners is that revenue report stats can show the website owner which members/writers generate the most revenue, in terms of page views and income per click and per thousand pages.

My guess is that to make this work, google will provide code for website owners so they can sign up for the program. When they sign up, they'll get some code that enables new members to sign up for the program. And they'll get some code for putting the "member partner" ad into their page generation code and to be associated with each member's user ID, so members get credited by google (or whichever ad company) uses this model.

For any company that develops a project like this, it will probably mean millions of new partners, with a lot more user demographic information. It will also provide reasons for contacting those millions of new relationships, even if they don't get paid until some minimum payout fee (probably $25 or $50) is reached. It might work to offer payout in credits for buying digital items like advertising or added storage for email, etc.

While it might cost owners of websites some percentage of revenues, I think it will be made up for by member loyalty, and new member signups. To make it more interesting, add referral fees, so site owners and even members make a percentage from new sites and members they bring in.

It might be appropriate to reward publishers by setting things up so if an article is crossposted, on another site, there's a way for the re-printer to incorporate the user ID of the partner account of the original site the article was posted on, so cross posting pays the author, the first site publishing the content and the reprinter.

This seems to me to have the feel of web 2.0 or maybe even web 3.0.

Next Page  1  |  2

(Note: You can view every article as one long page if you sign up as an Advocate Member, or higher).


Rate It | View Ratings

Rob Kall Social Media Pages: Facebook page url on login Profile not filled in       Twitter page url on login Profile not filled in       Linkedin page url on login Profile not filled in       Instagram page url on login Profile not filled in

Rob Kall is an award winning journalist, inventor, software architect, connector and visionary. His work and his writing have been featured in the New York Times, the Wall Street Journal, CNN, ABC, the HuffingtonPost, Success, Discover and other media. 

Check out his platform at

He is the author of The Bottom-up Revolution; Mastering the Emerging World of Connectivity  

He's given talks and workshops to Fortune 500 execs and national medical and psychological organizations, and pioneered first-of-their-kind conferences in Positive Psychology, Brain Science and Story. He hosts some of the world's smartest, most interesting and powerful people on his Bottom Up Radio Show, and founded and publishes one of the top Google- ranked progressive news and opinion sites,

more detailed bio: 

Rob Kall has spent his adult life as an awakener and empowerer-- first in the field of biofeedback, inventing products, developing software and a music recording label, MuPsych, within the company he founded in 1978-- Futurehealth, and founding, organizing and running 3 conferences: Winter Brain, on Neurofeedback and consciousness, Optimal Functioning and Positive Psychology (a pioneer in the field of Positive Psychology, first presenting workshops on it in 1985) and Storycon Summit Meeting on the Art Science and Application of Story-- each the first of their kind.  Then, when he found the process of raising people's consciousness and empowering them to take more control of their lives  one person at a time was too slow, he founded which has been the top search result on Google for the terms liberal news and progressive opinion for several years. Rob began his Bottom-up Radio show, broadcast on WNJC 1360 AM to Metro Philly, also available on iTunes, covering the transition of our culture, business and world from predominantly Top-down (hierarchical, centralized, authoritarian, patriarchal, big)  to bottom-up (egalitarian, local, interdependent, grassroots, archetypal feminine and small.) Recent long-term projects include a book, Bottom-up-- The Connection Revolution, debillionairizing the planet and the Psychopathy Defense and Optimization (more...)

Go To Commenting
The views expressed herein are the sole responsibility of the author and do not necessarily reflect those of this website or its editors.
Follow Me on Twitter     Writers Guidelines
Contact AuthorContact Author Contact EditorContact Editor Author PageView Authors' Articles
Support OpEdNews

OpEdNews depends upon can't survive without your help.

If you value this article and the work of OpEdNews, please either Donate or Purchase a premium membership.

If you've enjoyed this, sign up for our daily or weekly newsletter to get lots of great progressive content.
Daily Weekly     OpEdNews Newsletter
   (Opens new browser window)

Most Popular Articles by this Author:     (View All Most Popular Articles by this Author)

A Conspiracy Conspiracy Theory

Debunking Hillary's Specious Winning the Popular Vote Claim

Terrifying Video: "I Don't Need a Warrant, Ma'am, Under Federal Law"

Hillary's Disingenuous Claim That She's Won 2.5 Million More Votes is Bogus. Here's why

Ray McGovern Discusses Brutal Arrest at Secretary Clinton's Internet Freedom Speech

Cindy Sheehan Bugged in Denver

To View Comments or Join the Conversation: