Don't reach for that remote, folks: It's already here.
Commercial advertising is a form of political speech: A very potent one and its effects are far from benign. By means of its cultural dominance, commercial advertising is promulgated, to the point of total market saturation, without any form of effective opposition; hence, by its very nature, it amounts to corporatist propaganda and serves as a vehicle of mass indoctrination.
By way of a ceaseless bombardment of advertising imagery, we exist in a nonstop, holographic, corporate Nuremburg rally of the collective mind. We need not participate in old school, torch-lit processions of Brown Shirts through the streets: This brand of all-media penetration proto-fascism has been internalized. We, like maggots born into a pile of dung, find nothing malodorous about our place of birth.
Carl Rove, Roger Ailes, et al are not evil geniuses. Well, at least, they're not geniuses. They're simply cocktail party-variety, confidence artists of the electronic age. They're media professionals who understand the proto-fascistic fantasies of the populace of the consumer state.
When people habitually surrender their free will to the irrational dictates of a dominant order, an inner anxiety results. Outwardly, one feigns strength, yet inwardly one is ridden with doubts. To compensate, an individual will grow, over time, more rigid, even totalitarian.
Enter George W. Bush, a man affecting a massive measure of feigned toughness -- yet, at the same time, riddled with such a high degree of concomitant inner doubts that when he attempts to speak, his words trip and stagger over his lips like drunken dwarves attempting to clear a high curb.
In temperament, Bush is as vain and brutish as any tin-plated dictator. Worse, Bush, more closely resembles an abusive pimp - tragically -- Lady Liberty's. Habitually slapping her around, accusing her of holding out on him, and paranoid of betrayal, Bush, a preening caricature of Macho Narcissism, like any run-of-the-dark-alley pimp claims to be her protector, as, all the while, he abuses, exploits, and degrades her. Apropos, Bush's vast collection of outfits for every occasion should include a plum purple pimp suit; accordingly, the presidential limo should be tricked out to sport 1970's style Cadillac El Dorado opera windows, a two tone paint job, and be accessorized with plush, white fur-lined upholstery.
It was the black magicians of advertising who sold us George W. Bush. Bush was initially marketed as a box of detergent (though he's dumb as a box of rocks) -- a cleansing, Christian soap, to be used as directed to wash and scour the stain of Satanic jism left on the fabric of American life by the sinful Bill Clinton. Bush, a former drunk, now "cleaned-up," was ready to lead America to a whiter-than-white future - plus provide round-the-clock protection from the offensive odors emitted by the body politic.
But, after the eleventh of September 2001, Bush was marketed as a Humvee. The biggest, most powerful vehicle traveling the perilous roadways of a hostile world ... It's O.K. kids; daddy's at the wheel ... just sit in the backseat and watch your DVDs ... You're safe and protected: anybody or anything stupid enough to get in our way will be crushed beneath us. Challenge us you evildoers and you'll join the rest of the smoking wreckage and pulverized road-kill in our wake.
Although -- after wildly fluctuating gas prices and a series of deadly rollovers on the roadways of Iraq, Afghanistan, and the Post-Katrina Gulf coast -- the Hummer presidency of George W. Bush is sputtering: the DVD player is running an endless tape loop of Bush strutting, clad in a flight suit, while Iraq burns and bleeds; in addition, the vehicle's passengers are carsick and road weary.
At this point, hapless George W. Bush, as was the case with his geeky, hyperthyroid father before him, must be beginning to cause his corporate creators to drastically up the dosages of their respective SSRI prescriptions, because, while they intended to market Bush II as the heir apparent of the iconic, cowboy Ron Reagan, it's clear he couldn't handle the responsibilities of the San Diego Chicken.
Bush should serve out the rest of his term wearing a chicken costume. Such an act would be emblematic of the man, as well as our era: Bush as an emblem of the populace of the United States -- a people who have lost their dignity, by way of surrendering it to the corporatist order.