Stumbling to my computer on this hot, muggy June morning, I smiled as I saw an email from Coleen Rowley. She is the former 911 FBI whistleblower, Time Magazine Person of the Year, and I happily worked on her campaign for Congress last year. The email subject line said something about “rapture insurance” and I immediately thought Coleen was in one of her witty moods about policy, so I promptly clicked on the link she provided-- http://www.sovereigndeed.com/
I needed more than two sips of coffee as the ominous graphics rolled across the screen in Madison Avenue splendor. Security threat after security threat from bird flu to bombings to hurricanes seeped and morphed across the screen before segueing to the corporate logo of Sovereign Deed and how it would offer solutions to the harsh realities and down right scary things happening in the world. The symbolism was obvious, black and grey flash intro flowing into the white space and light of salvation.
I called my husband over.
“Is this for real? Or is it a spoof?”
I had almost fallen for the ABC web promotion of LOST and the Dharma Initiative once before.
“Oh it’s real all right. I’ve heard of them before.”