The problem with Democrat campaign speeches is "litany, " and they need more narrative like Winnie the Pooh stories, political consultant and pundit James Carville said.
At a speech sponsored by the Northwestern College Democrats Thursday evening, Carville told the audience that Democratic candidates can 't succeed by shouting out to every group in a crowd. Instead candidates should tell stories with the three elements of any good story -- setup, conflict and resolution.
College Democrats brought Carville to speak in Cahn auditorium with funds from the $60,000 allotted by the Student Activities Finance Board for the group 's fall speakers.
Jenna Carls, president of College Democrats, said the group decided to bring Carville after polling about 50 students in the spring.
The organization will use the remaining funds to bring another speaker later this quarter, Carls said.
Carville helped lead Bill Clinton to victory in the 1992 presidential election. He has also worked on several foreign campaigns and co-hosted CNN 's "Crossfire " for more than two years before the network canceled the show in June.
At NU Carville focused on what Democrats need to do to reclaim the presidency. The vocal impressions of President George W. Bush and former presidential candidate John Kerry and Carville 's bouts of shouting in his southern accent had the audience alternatively giggling and freezing in silence.
In addition to breaking away from a laundry list of special interests, Carville said, Democrats need to learn that a candidate who can 't campaign can 't succeed.
"If you 're not competent in campaigns, you don 't have a chance to be competent in government, " he said.
Using Al Gore as an example, Carville said being a smart candidate is not enough.
"It 's actually possible to be wise, right and strong, " he said.
In the same way that intelligence and accuracy can 't stand alone, strength without accuracy is a catastrophe, he said. His example: the Republican administration.
"If we just had mediocracy I 'd be the happiest person in the world, " Carville said. "You put political hacks in an important position and there are consequences. "