By Bernard Weiner, The Crisis Papers
Suppose you have a controversial project you wish to push through, but you're afraid that if you come right out and say what you're up to, there will be so many objections from other officials and ordinary citizens that you might never get a chance to implement your agenda.
But you're savvy about how influence-molding works and you know that with the right kind of massive publicity and P.R. campaigns, you probably can "spin" public perception in your direction.
So, on a foundation of lies and deception, you decide to launch your project, careful to keep absolutely secret the most controversial aspects. And then, under the table, you hire (a.k.a. "bribe") numerous journalists, opinion pundits and respected "consultants" to speak on behalf of your product.
It works! The public is snowed by the P.R. momentum and by the overwhelming consensus of the "experts," and your project takes off. This is how such things are done every day in the business and advertising world. What's the big deal?
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