Ronald Reagan was a wonderful, warm man. He made you love him by small acts of kindness and beautiful gestures. Raspberry Gumballs and the President.
But what America needed was the simple truth and a champion for individual rights and the Constitution; That Ronnie did not have to give. Today we need that individual even more desperately. We have that in Congressman Ron Paul.
United Republicans of California ("UROC") was founded on April 22, 1963, by then State Senator Joe Shell (see footnote) and Assemblyman Bruce Reagan to promote the candidacy of Senator Barry Goldwater for President of the United States. Many Republicans were disgusted with the corporate agenda adopted by the Rockefeller, big-money brokers who had controlled the Republican Party for so long. UROC's agenda was a real grass-roots campaign that took the ideas of Barry Goldwater directly into the homes and minds of Americans.
The method they adopted was shoe-leather activism. In San Marino alone, 15 groups of UROC members committed to going door to door for a registration drive that changed the make-up of the Republican Party. They went armed with Goldwater literature, two books: "None Dare Call It Conspiracy" by John Stormer and "A Choice Not An Echo" by Phyllis Schafly, and were prepared to talk about ideas. By this means, something like 2 million copies of “None Dare Call It Treason" were sold or given away by Goldwater activists.
UROC did not spend piles of money to enact change. Their activism, however, successfully changed the demographics of the Republican Party, awakening Americans to the ideas Americans had hungered for and encountered through several difference sources.
One of these sources,“Conscience of a Conservative,” by Barry Goldwater, was published in 1960. At that time, the then-rapidly-growing freedom – conservative movement was also fired with enthusiasm for the works of Ayn Rand and science-fiction master Robert Heinlein as well as the works of Rose Wilder Lane and Isabel Patterson.
Other organizations, such as the LA-based Foundation for Economic Education, established in 1946 by Leonard E. Read, and the John Birch Society, founded by "Taft Republican" Robert Welch in1958, promoted the benefits of free-markets and less government. These organizations continue to promote the same ideas today based on the foundations of freedom outlined in America's Founding documents.
Those ideas found fertile ground in the 60s, evoking a shift that continues today.