That's because they had already seen a video about China's fur industry released by Care for the Wild International and Swiss Animal Protection and aired by the BBC last year.
A video so gruesome--(www.animal-protection.net)--it inspired an international boycott of Chinese products and Sir Paul McCartney to renounce performing in China.
Unfortunately, the expose didn't register so much as a hiccup in the global fur industry.
Bobcat pelts were fetching $300 a piece as emboldened trappers killed 1,500 cats in Utah last year.
Prada, a clothier that sells seal and pony fur, became a media darling.
Still the China video leaves fur industry officials with a conundrum. Do they ignore the footage--the fatally skinned raccoon dog who had enough strength to lift his bloodied head and stare into the camera, the workers cutting fur from an animal's leg while its free limbs kick and writhe--or try to spin it?
Especially since the Humane Society of the United States says what is often label "fox," "rabbit," and "Asian wolf" on Chinese imports is actually dog and cat? (Who would buy a coat labeled "Made in China -- Labrador Retriever Skins?" asks John Hanchette of the Niagara Falls Reporter 1)
The International Fur Trade Federation (IFTF) tries to spin it.
"It is wrong to portray all fur farming as the same in China," it says on its web site. "Foreign investment and technological know-how are coming in, and so are Western standards. There are good fur farms in China that have similar standards to Western farms."
The important thing is to avoid the b word.
The ever upbeat Fur Information Council of America--which this year debuts the use of fur as a verb: "Fur your home" with "a fox fur throw and mink pillows for the bed or sofa, coupled with a bear rug for cozy nights in front of the fire"--takes a different tack.
"We have asked for verification of authenticity on these tapes," it says on its web site "and have never received it. And, in fact, in a number of recent cases it has been proven that the footage was staged in order to create these 'snuff films'. Remember that our industry is regulated at the local, state and national levels. Our members follow strict guidelines for animal care that have been established with the guidance of the American Veterinary Medical Association. If there is a farm where these conditions exist we hope it will be brought to our attention so that we can work with the proper authorities in addressing the issue."