Send a Tweet
Most Popular Choices
Share on Facebook 5 Share on Twitter Printer Friendly Page More Sharing
Life Arts   

Why Americans Should Try to Understand Modernity as Walter Ong Understands It

By       (Page 1 of 8 pages)     (# of views)   3 comments
Author 38575
Message Thomas Farrell
Become a Fan
  (21 fans)
- Advertisement -

Duluth, Minnesota (OpEdNews) June 30, 2011: In The Gutenberg Galaxy: The Making of Typographic Man (University of Toronto Press, 1962). Marshall McLuhan (1911-1980) borrows the basic thesis about Western cultural history and shifts in communication media that his former graduate student and life-long friend Walter J. Ong, S.J. (1912-2003) works with in Ramus, Method, and the Decay of Dialogue: From the Art of Discourse to the Art of Reason (Harvard University Press, 1958). But in addition to quoting Ong extensively, McLuhan amplifies Ong's basic thesis with material of his own choosing. Moreover, McLuhan chooses to present his thought in an experimental way by using boldface captions in different type sizes to signal his various short subsections. Furthermore, he experiments with shifts in tone, perhaps most notably in the captions.

 

Ong reviewed McLuhan's 1962 book in the Jesuit-sponsored magazine America, volume 107, number 24 (September 15, 1962): pages 743, 747. Ong's review is reprinted in An Ong Reader: Challenges for Further Inquiry, edited by Thomas J. Farrell and Paul A. Soukup (Hampton Press, 2002, pages 307-308), which is the version I will cite here for page references.

 

- Advertisement -

Toward the end of his review, Ong says, "If the human community is to retain meaningful possession of the knowledge it is accumulating, breakthroughs to syntheses of a new order are absolutely essential. McLuhan aids one such breakthrough into a new interiority, which will have to include studies of communications not merely as an adjunct or sequel to human knowledge, but as this knowledge's form and condition. . . . What further syntheses [beyond McLuhan's] lie ahead remains to be seen. But we shall have to work, as has the author of The Gutenberg Galaxy, to open all the sweeping vistas we can" (page 308).

 

Ong himself worked to open all the sweeping vistas he could in his own subsequent books and articles.

- Advertisement -

 

But we might examine certain points that Ong makes in the quoted sentences by imagining some people playing the role of the devil's advocate and objecting to Ong's claims.

 

The devil's advocate might say, "No, we do not need breakthroughs to syntheses of a new order. So we do not need McLuhan or Ong to come to our aid."

 

The devil's advocate might say, "No, we do not need to retain meaningful possession of the knowledge that we are accumulating. Ong's use of the term "meaningful possession' just shows a tendency toward controlling. But we do not need to get our accumulating knowledge under control. We're free spirits, and we don't like control."

- Advertisement -

 

The devil's advocate might say, "No, we do not need to study how shifts in communication media have influenced the form and condition of human knowledge. Who cares how shifts in communication media influence the form and condition of human knowledge? We don't."

 

Next Page  1  |  2  |  3  |  4  |  5  |  6  |  7  |  8

 

- Advertisement -

Must Read 1   Interesting 1   Valuable 1  
Rate It | View Ratings

Thomas Farrell Social Media Pages: Facebook page url on login Profile not filled in       Twitter page url on login Profile not filled in       Linkedin page url on login Profile not filled in       Instagram page url on login Profile not filled in

Thomas James Farrell is professor emeritus of writing studies at the University of Minnesota Duluth (UMD). He started teaching at UMD in Fall 1987, and he retired from UMD at the end of May 2009. He was born in 1944. He holds three degrees from Saint Louis University (SLU): B.A. in English, 1966; M.A.(T) in English 1968; Ph.D.in higher education, 1974. On May 16, 1969, the editors of the SLU student newspaper named him Man of the Year, an honor customarily conferred on an administrator or a faculty member, not on a graduate student -- nor on a woman up to that time. He is the proud author of the book (more...)
 

Go To Commenting
The views expressed herein are the sole responsibility of the author and do not necessarily reflect those of this website or its editors.
Writers Guidelines
Contact AuthorContact Author Contact EditorContact Editor Author PageView Authors' Articles
Support OpEdNews

OpEdNews depends upon can't survive without your help.

If you value this article and the work of OpEdNews, please either Donate or Purchase a premium membership.

STAY IN THE KNOW
If you've enjoyed this, sign up for our daily or weekly newsletter to get lots of great progressive content.
Daily Weekly     OpEdNews Newsletter
Name
Email
   (Opens new browser window)
 

Most Popular Articles by this Author:     (View All Most Popular Articles by this Author)

Was the Indian Jesuit Anthony de Mello Murdered in the U.S. 25 Years Ago? (BOOK REVIEW)

Who Was Walter Ong, and Why Is His Thought Important Today?

More Americans Should Live Heroic Lives of Virtue (Review Essay)

Martha Nussbaum on Why Democracy Needs the Humanities (Book Review)

Hillary Clinton Urges Us to Stand Up to Extremists in the U.S.

Matthew Fox's Critique of the Roman Catholic Church